19. Transforming Your Business with Goal Setting and the 70:10:10:10 Rule
Pete O'Keeffe
Ensuring Construction Owners, make even more ??????, Leadership sales specialist ensuring teams exceed sales targets, ?????? 0n-line business programs, ?????? I'm a passionate Kiwi ???????? who loves rugby.????
Unlocking the Secrets to Sustainable Success in Your Construction Business
You’ve built a successful construction business, and with that comes the thrill of pushing boundaries, testing your limits, and seeing just how far you can go. There’s immense satisfaction in what you’ve achieved so far—turning your vision into reality, watching your projects take shape, and creating something tangible from your hard work.
But now, as your business grows, so do the demands on your time. Days have become longer, and nights seem shorter. Your personal life and family time are slipping away, buried beneath the weight of daily operations, staffing issues, and constant demands. While revenue might be stable, profit margins are shrinking, and the overwhelming stress of keeping everything afloat is starting to take its toll.
The truth is, the strategies and tools that got you here may no longer be enough to take you where you want to go. The same approaches that fueled your initial success could be costing you more than you realize—in time, in stress, in chaos, and perhaps most importantly, in the strain they place on your relationships.
It’s time for a new approach. You need a system that allows you to grow your business without burning out—a method that ensures sustainable success, greater profitability, and gives you your life back.
That’s where my Leadership Newsletter comes in. Each week, I introduce simple yet powerful tools and strategies designed specifically to help you build your business systematically and profitably—without sacrificing your personal life in the process. You’ll learn how to streamline operations, get off-site more often, reclaim your time, and see more daylight than midnight hours.
You’ll be able to:
?? Boost Your Profits by 61% within 12 weeks
? Take More Time Off-Site within 5 weeks
?? Drive Sustainable Growth
Backed by solid research from fields like NLP, neuroscience, psychology, and physiology, my newsletter covers the three pillars of great leadership:
Each edition follows the journey of “Tony,” my fictional construction business owner who faces real-world challenges just like you. Through Tony’s story, I explore the pitfalls, setbacks, and victories that every business owner encounters. His challenges might mirror some of the obstacles you're dealing with right now—and his successes can be yours too.
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Ready to transform the way you lead your business? Sign up today and discover the tools that will help you grow with less stress, more profit, and more time for what really matters.
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19.?? Transforming Your Business with Goal Setting and the 70:10:10:10 Rule
"How’s the goal-setting coming along?" Steve asked, his voice brimming with curiosity and a touch of challenge, as he sipped his coffee and munched on one of the chocolate biscuits he had brought.
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Tony leaned back, exhaling deeply. "Gee whiz, Steve, this 70:10:10:10 rule you gave us to implement as part of our goal setting, is no joke! Living on just 70% of our income, saving 10%, tithing another 10%, and having just ￡1.28 left for ‘Yahoo money’—it’s tough!"
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Jayne nodded, determination glinting in her eyes. "But we get it. It’s a shift in mindset, and we’ve only just started. We’ll get better. Besides, we’ve already earmarked that 10% savings for our dream trip to Turkey!"
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Steve shook his head, smiling knowingly. "Sorry to burst your bubble, Jayne, but that 10% is for your emergency fund. It’s your safety net. Don’t touch it until you’ve built up at least six months’ worth of savings”??? It’s your safety net just in case anything goes wrong.?? It means you can sleep easy at night, knowing you have 6 months of saving to fall back on.?
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Tony and Jayne exchanged a startled look, the weight of the realisation sinking in.
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Steve leaned forward, his tone warm and encouraging. "Don’t worry. It’s a process, and it gets easier with practice. Once you see the results, it’ll all feel worth it."
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From Vision to Action
"Let’s shift gears," Steve said, pulling out a set of documents. "Your 90-day plan is the foundation for your three-year vision. This month’s focus was defining your ‘ideal employee’ to help you scale the business and hit those ambitious financial targets. Let’s see what you’ve got."
Jayne handed over a neatly compiled list:
??????????? Salesperson
??????????? Admin Assistant
??????????? Site Manager
Steve scanned the page and nodded appreciatively. "Great start. But here’s the thing—what are their KPIs?"
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Tony frowned, puzzled. "KPIs?"
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"Key Performance Indicators," Steve explained. "They’re measurable goals for each role. Without clear targets, it’s like asking someone to run a race without telling them where the finish line is. Plus, KPIs allow you to have courageous conversations about performance based on behaviours, not personalities.?? Let’s get to work and formulate these, shall we?”
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The room buzzed with energy as they brainstormed together, tossing out ideas and refining them into a concrete plan. Laughter mixed with the sound of pens scratching on paper as they crafted something transformative.
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For the sales team, they created clear and actionable KPIs:
??????????? 15 Connections per week
??????????? 10 Conversations with prospects
??????????? 5 Sales Calls, leading to at least 1 sale
??????????? ?
Steve leaned back, satisfied. "This is great. Now, your homework for the week is to work on the KPIs for the admin assistant and site manager, as well as outlining the interview and induction process for all three roles."
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Jayne’s eyes lit up. "This is going to revolutionise how we work!"
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Tony grinned, nodding in agreement. "It’s like building a rocket for our business—it’s going to take off!"
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Steve smiled. "Exactly. With the right team, clear goals, and a solid plan, there’s nothing stopping you from reaching those dreams."
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Success in the construction industry isn’t just about working harder; it’s about working smarter. The road ahead may be challenging, but with the right mindset, a creative approach, and a well-defined strategy, it’s a journey that leads to incredible rewards.
If you recognize yourself in Tony’s story and are ready to transform your business—whether it’s tightening operations, reducing costs, or optimizing project timelines—let’s talk. Book a call with me today, and let’s see how I can help you create a more efficient and profitable future for your construction business.
You’ll be able to:
?? Boost Your Profits by 61% within 12 weeks
? Take More Time Off-Site within 5 weeks
?? Drive Sustainable Growth
Contact me:
Together, we can identify your weak links and build a business that not only survives—but thrives for years to come.
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An action step you can take today:
?Plan your next 90 days and also include your K.P.I's to revolutionise your business
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I’m Pete O’Keeffe – The Peak Performance Business Construction Coaching Specialist.
I’ve run my own businesses and along with my wife Janelle, we coach and mentor Construction Business owners in the UK, USA, and New Zealand.?? We Coach Across Continents.
We are currently driving home – Overland – to NZ.?? Our journey kicked off in April 2024 and we expect to be home possibly the end of 2025.? However, the allure of new places keeps us turning left or right, adding unexpected detours and extending our adventure.??? What makes this odyssey possible? We’ve structured our business in a way that allows us to Coach Across Continents. That’s right—we’re able to coach our clients from wherever we are, whether we’re overlooking mountain ranges, exploring hidden beaches, or navigating bustling city streets.
If you’re ready to advance your business please watch this quick video (2:40) on how I can help you and your business….
I’m the creator of the “7 Step Business Growth Roadmap” my system to help you fast-track your business to make even more money, have more time freedom, and have a business that can effectively work without you.
Take my free test to see where your business rates…
I am the author of “Family Matters, So Does Business.? 5 Ways To Keep Your Family & Business Flying.”? ?It was a #1 best seller on Amazon in March 2020.? Order your copy here.
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P.S. If you have missed the previous 18 parts of Tony’s story then you can find them in the features section of my LinkedIn profile https://www.dhirubhai.net/in/pete-okeeffe-business-leadership-training/
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