[19] Running notes...

As the world of digital advertising continues to evolve, new opportunities are emerging for companies to get their brand in front of customers in unique and innovative ways. In this article, we'll take a look at two of the latest developments in the industry as well as my take on a book I've been reading.

• Before we get into the key topics, I wanted to touch on something I learned while reading The War of Art by Steven Pressfield. The book revolves around this idea of resistance and how it's the something we need to go against rather than follow. You face resistance everyday; the resistance to do that difficult workout, the resistance to dive into a deep work session, or even just the resistance to get out of bed in the morning. We all experience it, but we aren't always conscious of it because we are so used to following it. The book explains how this resistance is what's stopping us from living the lives we truly want. It's not easy, but essential to break through the barriers we set on ourselves. I've been trying to be more conscious of it lately and it's crazy just how many times it shows it's face. Every little bit of "work" is met with an equal amount of resistance. But as the book suggests, you need to push past that to be able to fully realize your goals. So I urge you all to begin thinking about resistance and trying to identify the key sources of it in your daily life, you'll notice that the areas where you will see the most positive growth in your life are the areas that you get the most resistance - interesting how that works. Okay, now back to regularly schedule programming...
• Amazon's Audible platform is already a popular destination for audiobook enthusiasts, and now the company is exploring the addition of audiobook advertisements as another way for brands to reach customers. This could be a game-changer for companies looking to expand their advertising efforts into new formats, with the potential to reach a highly engaged and targeted audience based on the particular book.
• Google has announced a new feature that allows users to view the specific ads being run by verified advertisers, providing a great way to get inspiration and ideas for your own ads. This is a fantastic resource for companies looking to improve their ad performance and stay on top of the latest trends in the industry. By seeing how successful brands are approaching their campaigns, businesses can gain valuable insights and inspiration to apply to their own advertising efforts.

The world of digital advertising is constantly evolving, with new formats and opportunities emerging all the time. Amazon's exploration of audiobook advertisements on the Audible platform is an exciting development for companies looking to expand their advertising efforts, while Google's new platform for viewing ads is a great way to get inspiration and improve your own ad performance. These are just some of the great developments recently that will allow your business to grow, so keep on testing and trying new things because that's the only way to see real growth and find what works.