19-Nov-2024 Retail Radar
Lawrence Lerner
I Help Companies Build and Scale Products by Translating CEO Vision into Insightful Strategy, Meticulous execution, and?Strategic commercialization | Digital Strategy and Growth Consultant | X PwC & Cognizant
Retail Radar – Weekly
Welcome to "Retail Radar," your weekly insights offering innovative solutions and forward-thinking strategies to navigate the dynamic retail landscape, helping you lead effectively and stay ahead in an ever-changing market.
Reading someone else's radar? Subscribe to receive future Retail Radar editions: ??
Leading Through Uncertainty: Inspire, Adapt, and Triumph in 2024’s Final Storm
With 2024 closing out under a cloud of political division, economic jitters, and shifting market realities, leaders must channel strength, grit, and compassion to guide their teams through stormy seas.
It’s not about glossing over the mess—it’s about leading head-on with clarity, adjusting sails, and daring to show empathy when it’s most challenging.
The blueprint for thriving in uncertainty starts here.
Communicate Clearly and Frequently
No one wants a leader who ducks the hard conversations or disappears when things get rough.
Communication—honest, transparent, and timely—is your greatest ally. When interest rates are unpredictable, and the political landscape keeps shifting, your team needs regular check-ins, updates, and reminders of the organization's trajectory. Even when there are no concrete answers, showing up and speaking openly quells anxiety and builds trust.
In my years of leading transformations, I’ve learned that silence magnifies uncertainty. Every email, town hall, or quick team huddle becomes a lifeline when the waters get choppy.
Open channels foster security and reinforce that you’re steering the ship with purpose and awareness.
Reinforce the Mission and Core Values
Under pressure, it’s easy for teams to lose sight of why they’re in the fight. Bring your team back to your mission and values—the bedrock that doesn't change when everything else does. Reiterate how every role connects to that mission, how their contributions matter, and why it makes a difference.
Consider Safeway's transformation through personalized customer engagement amid nine acquisitions and shifting consumer trends. Success wasn’t built overnight; it hinged on a unified strategy that resonated with 55 million households. When the core mission is clear, external turmoil fades into the background of collective purpose.
Foster a Sense of Psychological Safety
The path to innovation and resilience begins with psychological safety. Creativity can be unleashed even during difficult times when people feel free to share concerns and experiment without fear of backlash. Create this environment by showing genuine empathy, inviting candid dialogue, and responding thoughtfully.
Fostering a culture where every voice mattered from every time zone led to unprecedented growth and market expansion at Cognizant. A psychologically safe team can move mountains, adapt faster, and be resilient.
Adapt Goals and Expectations
Rigid plans in a chaotic environment?
That’s a fast track to burnout and frustration. Reevaluate goals, embrace flexibility and recalibrate your metrics to fit the shifting landscape. It doesn’t mean you lower ambition—it means you’re agile enough to face new realities head-on.
I led recalibration efforts in digital transformations to reflect evolving conditions in 2008. Adapting real-time KPIs helped us maintain morale and hit realistic targets without losing momentum.
Recognize and Celebrate Progress
Every milestone counts when navigating challenging times.
Recognize victories, no matter how small, to keep spirits high and emphasize that progress is still happening. This could be a team shout-out, a brief celebration, or even just a simple acknowledgment in a meeting.
Transformation journeys aren’t sprints; they’re marathons. Recognizing progress keeps your people engaged and motivated.
Provide Training and Growth Opportunities
Insecurity can wreck motivation, but investing in people’s growth signals a commitment to their futures.
Offer professional development, cross-training, or new challenges that help employees sharpen their skills and adapt to change.
At UST Global, we turned traditional IT services into consultancy through a commitment to upskilling and professional growth. The $100M ARR business unit gain wasn’t just about intelligent strategy and empowered, capable people.
Demonstrate Strong, Compassionate Leadership
When the stakes are high, your response sets the tone.
Be the calm, resilient presence your team needs, and demonstrate empathy for personal struggles. Show that you care, whether through flexible work options or individual support.
A hallmark of authentic leadership is facing hard truths with composure while paving a path forward. Challenges will come, but the opportunity to inspire and uplift is always present.
Share Vision and Hope for the Future
Finally, paint a vision that acknowledges reality without surrendering to it. Inspire hope by sharing the path ahead—how challenges will be met, how resilience will win out, and how the team will emerge stronger on the other side.
Leadership in the final stretch 2024 combines transparency, adaptability, empathy, and bold vision. When you lead from this place, even the most unpredictable moments can become opportunities for growth and innovation. Lead decisively.
Lead with heart. And keep your eyes on the horizon.
?
Onward.
?
About me
When someone in the board room drops the proverbial “I know a guy…” – that’s my cue because I’m that guy.
For 30 years, I’ve enabled companies in multiple industries to drive success by uncovering new revenue opportunities, increasing market share, reducing costs, and intensifying efficiency, creating 1 billion dollars in revenue.
How? Stating the hard truths, isolating the underlying problems, and executing data-driven, specific solutions to tackle these challenges.
Also
With five million air miles and as an executive in global corporations, I bring broad cultural insights to organizations. I serve as Vice Chair of Verity’s Supervisory Committee and have five terms as a corporate and non-profit board director.
I’m an end-of-life doula serving people and their circle of care in their final days.
Want to take the conversation deeper? Contact me here: ??
New Client Sales l Sales Mngt.l Acct. Mngt. l Blogger-Editor
3 天前Lawrence, Regarding your comments at the end about the vision for the future, I believe noted business author/blogger/marketer Seth Godin had a spot on perspective about challenges. The quote is from part of an interview in the middle of the economic pause in 2020 when we operated under the uncertainty of Covid: "In organizations of scale, people want reassurance. Investors want reassurance, employees want reassurance. [But] uncomfortable as it may be: Reassurance is futile. There is never enough reassurance. You can't keep telling people everything is going to be okay because, by their definition, it's already not okay. What you can do is say, "We have a plan for right now, and we're going to replace it with an even better plan as we get smarter." And: "Resilience is what we're going to focus on, and there's going to be shared sacrifice, and we have a chance to make things better." Because that's all true, and leading with truth is really powerful because you don't have to keep checking your story. You can simply describe where you are and where you're going, and use that to help others help you move it forward."