#1 - The 19 Marketing Channels to experiment with
Petros Simos, PSM I
Building Tools for Content Marketing | AI Integration Specialist
These are the 19 marketing channels that according to the best-selling book Traction (by G. Weinberg and J. Mares) every business should pursue and experiment with:
?? Targeting blogs
?? Publicity
?? Unconventional PR
?? Search Engine Marketing
?? Display and Social
?? Off-line Ads
?? Search Engine Optimization
?? Content Marketing
?? Email marketing
?? Viral marketing
?? Engineering as marketing
?? Business development
?? Sales
?? Affiliate marketing
?? Existing platforms
?? Trade shows
?? Off-line events
?? Speaking engagements
?? Community building
?? Short Book Review
Traction is Everything. All Startups have Products.
Those that fail simply don’t have customers. Therefore it is suggested 50% work on product and 50% on traction.
The Book suggests the so-called Bullseye Framework for finding the best traction channel. All these 19 channels should be tested, because there are possible missing opportunities in fields that business people feel uncomfortable.
? Some Principles of the Book:
Do not overlook underutilized channels. They are more likely to work better.
Compile brainstorming ideas in a spreadsheet with educated guesses and confirm through testing questions.
Look where others aren’t looking.
Keep it Numerical and always Quantify Efforts.