19 #LinkedIn Tips for Improving Your Participation and Interaction

To celebrate the publication of the book, Make LinkedIn Work for You, A Practical Handbook for Lawyers and Other Legal Professionals, by Allison Shields and Dennis Kennedy (available on Amazon), here are nineteen tips to help lawyers and other legal professionals improve their approach to participation on the LinkedIn platform:

1. Create posts for LinkedIn in batches so all you need to do is post something you have in your queue.
2. Use a scheduling tool to schedule some posts in advance.
3. Create a LinkedIn SlideShare account and upload presentations to your Profile.
4. Take your LinkedIn relationships offline by scheduling lunch, coffee or phone calls.
5. Schedule regular weekly or monthly time for LinkedIn participation activities.
6. Follow companies, individuals and influencers whose content is valuable to you and your network.
7. Use self-promotion sparingly, self-deprecatingly, and subtly on LinkedIn, but do not be afraid to promote yourself.
8. Consider whether you want to sync your blog and Twitter accounts to LinkedIn to allow for cross-posting.
9. Use “Congratulate” options LinkedIn gives you to acknowledge new jobs and other changes for your Connections.
10. Use Groups as a way to meet new people and make Connections.
11. “Follow” individuals of interest to you within a Group to receive their Posts.
12. Use LinkedIn’s analytics tools to see who is engaging with your content and engage back with them.
13. Tag LinkedIn users with whom you would like to establish or continue a relationship to help them to engage with your Posts.
14. Watch how LinkedIn power users participate on the platform and see what ideas you can steal from them.
15. Vary the types of posts you make and the format of your posts and learn from these experiments.
16. Repurpose articles you’ve written into shorter LinkedIn posts or republish as a LinkedIn article.
17. Try to always use images with your content, especially photos of you with others.
18. Post short videos.
19. Share documents on your Profile and in other places on LinkedIn.

There’s much more great information on taking your LinkedIn use up a level or two in Make LinkedIn Work for You: A Practical Handbook for Lawyers and Other Legal Professionals, by Dennis Kennedy and Allison Shields) (available on Amazon).

See the other two articles in this series:

• 15 #LinkedIn Tips for Profiles - https://www.dhirubhai.net/pulse/15-linkedin-tips-your-profile-allison-c-shields/
• 13 #LinkedIn Tips for Leveling Up Your Connections Game - https://www.dhirubhai.net/pulse/13-linkedin-tips-leveling-up-your-connections-game-dennis-kennedy/

by Dennis Kennedy and Allison Shields