19 of the Best Social Media Management Tools You Need to Manage Your Social Presence

Social media management is an important aspect for every business. Taking advantage of the surging popularity of social media, it can help you manage online interactions, deals, branding, and marketing.

Social media management tools can help. These tools make your work easier by streamlining the process and improving collaboration.

Social media management tools can help you make your digital presence felt on social media platforms and help you attract more traffic while retaining your loyal customers.

Let’s take a look at some of the best social media management tools which will help you plan your posts, generate reports, identify your best performing content, and optimize your campaigns.

1. Lithium Response

Lithium Response is an efficient, precise social media management tool which allows users to publish content and respond to posts on multiple social media platforms. With Lithium Response, you can connect with customers and create brand awareness through scheduled promotional activities, product launches, and by announcing deals.

A robust interface powered by advanced mechanisms, Lithium Response is capable of handling large amounts of data in real-time. It helps by filtering tags, posts, and in optimizing and generating real-time customer engagement insights.

Features at a Glance

• Campaign planning and scheduling
• Social media analytics and monitoring
• CRM integrations
• Content recommendations
• Multi-user collaboration

2. Hootsuite

One of the oldest social media management tools, Hootsuite was launched in 2008. Since then, they have expanded their user-base to nearly a billion. Hootsuite lets you curate content, manage and track social media activities, schedule posts, and collaborate with teams.

It is a one-stop-solution for managing all of your social media content in one place. Hootsuite also tracks user engagement and mentions, and gives you reports in real-time so that you can engage with your audience.

Features at a Glance

• Content curation and scheduling
• Social media analytics
• Social media monitoring
• Automatic boosting of top-performing content

3. Zoho Social

Many agencies are considering Zoho Social over other social media management tools for their competitive pricing, ease of use, and array or features. With their comprehensive social media management features, you can create custom dashboards, schedule campaigns and posts, and track brand mentions.

This social media management suite comes with highly advanced reporting software with custom reports, intuitive graphs, and engagement information. Moreover, you can track revenue from social media marketing campaigns which will help you measure social ROI efficiently.

Features at a Glance

• Publishing calendar
• Bulk scheduler
• Contact management
• Customer targeting
• Keyword filtering

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4. KUKU.io

As an essential social media management tool for small to medium-size businesses and in-house marketing teams, KUKU.io helps to maintain your brand’s online visibility.

KUKU.io simplifies analyzing content, scheduling posts, and building content strategies. With this tool, you can manage teams, set permissions for members by assigning roles, add members, and monitor member results using social analytics.

Features at a Glance

• Content calendar
• Social media posts scheduling
• Social media analytics for individual team member
• Custom content curation for each network

5. MavSocial

MavSocial is a simple yet comprehensive social media management platform. It is a unique social media management tool that stores infographics, images, videos so that you can post them anytime.

Other than publishing content for social media campaigns, and heck analytics, MavSocial comes with a built-in photo editor. Make creative images with tons of stickers, frames, and touch-up tools.

Features at a Glance

• Schedule posts with a content calendar
• Monitor and find trending topics
• Photo editor for creative images
• Single consolidated window for all social media engagements
• Real-time stats

6. eClincher

A robust platform that streamlines the way you work to manage your brand’s digital presence across social media networks. It makes your work easier with an advanced social media dashboard and a centralized social inbox.

Starting from content curation and publishing to tracking hashtags and keywords, eClincher brings all social media management functionalities under one roof, and saves you time. You can also use this tool for influencer discovery.

Features at a Glance

• Media library and free stock images
• Link shortener
• Social media monitoring
• Automated publishing

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7. Buffer

Buffer is one of the most popular social media management tools. This intuitive web application easily integrates with LinkedIn, Facebook, Instagram, Twitter, and other social networking sites.

Easy scheduling allows users to publish content on multiple sites at predetermined times.

Furthermore, the Buffer Browser Extension makes content publishing easier. The extension is presently available for the Chrome, Safari, Firefox, and Opera browsers.

Features at a Glance

• Team collaboration
• Automated publishing and reminders
• Content management
• Browser extension

8. Sprout Social

You can enable social listening and ensure better customer service for your audience with Sprout Social. Like all other social media management tools, Sprout Social also lets you do the normal work – scheduling, publishing content, reporting, and team collaboration.

In addition to these, you get access to their Smart Inbox, a monitoring tool to find out what others are saying about your brand. You can also track trending news with keyword, hashtag, and location filtering.

Features at a Glance

• Team collaboration
• Social media metrics
• Campaign analytics
• Trend tracking

Continue reading this article on Shane Barker's blog.