18th Dec, 2022

Andreessen Horowitz launched Guide to B2B Growth Metrics

Metrics play a crucial role in due diligence and investment decisions, especially for later stage companies. a16z pulled together a proprietary dataset and expert analysis to build a benchmarking tool that helps startups identify the metrics that matter and understand how their business stacks up. Check it out.

The Martech Power List 2022 by Martechvibe

In an exclusive award ceremony in Dubai, Martechvibe acknowledged 30+ enterprises in two categories – retention and loyalty to celebrate the teams using marketing technologies to further their strategies. Read More.

Retention Category - WebEngage

Loyalty Category - Epsilon

FY23 Q3 earnings in Review - Braze

Fiscal Third Quarter 2023 Financial Highlights

• Revenue was $93.1 million compared to $64.0 million in the third quarter of the fiscal year ended January 31, 2022, up 45.6% year-over year,?driven primarily by new customers, upsells and renewals.
• Subscription revenue in the quarter was $89.0 million compared to $59.3 million in the third quarter of the fiscal year ended January 31, 2022, and professional services and other revenue was $4.1 million compared to $4.7 million in the third quarter of the fiscal year ended January 31, 2022.
• Total customers increased to 1,715 as of October 31, 2022 from 1,247 as of October 31, 2021; 148 of our customers had ARR of $500,000 or more as of October 31, 2022, compared to 97 customers as of October 31, 2021.

Recent Business Highlights

• Announced new product enhancements, including Cloud Data Ingestion, early access for TikTok Audience Sync, and native channel support for WhatsApp coming in 2023.
• Published inaugural ESG Report, demonstrating the company’s commitment to continuously evaluating and improving practices around environmental stewardship, social impact, and governance.
• Named by Deloitte as one of the fastest growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America in the 2022 Deloitte Technology Fast 500TM.
• Continued to add talent to the team, increasing headcount by approximately 130 employees in Q3, bringing the total Braze team to nearly 1,500.

Full earnings release can be accessed here.

Salesforce Marketing Cloud CDP

In this demo video, learn how you can use Customer Data Platform, powered by Genie, to deliver marketing success now by:

• Gaining a single view of customers beyond marketing with unified, real-time data across your business
• Growing customer lifetime value with AI-driven insights and analytics
• Activating data across any engagement platform at scale and in real time
• Saving time and money by optimizing performance and spend

Insider. ranks #1 in G2 Winter '23 Reports

Insider announced that they have been named the #1 Leader in G2 Winter ‘23 reports across 6 categories, including?Customer Data Platforms (CDP),?Personalization Engines,?Personalization Software,?Mobile Marketing,?Customer Journey Analytics,?and?E-commerce Personalization.?Read more.

Arcsen Academy in Egypt

Coberg is partnering with the top universities in Egypt: The American University in Cairo and The German University in Cairo, enrolling undergraduate students in their last year of studies in The Coberg Academy where they get theoretical, hands-on experience, and get certified in world-class technology solutions like Salesforce , free of charge. Continue Reading.

Upcoming Events

Retain: The Customer Retention Podcast by Gameball

The latest episode of Retain: The Customer Retention Podcast is out now! This time,?Lauren DeSouza?is joined by?Brittany Hodak?to explain how to turn your customers into superfans. Listen now??

Apple: Click here,

Spotify: Click here.

The No-Code Marketing Workshop - Customer.io

Join this workshop to learn?no-code?personalization and segmentation tactics to activate and engage your customers more effectively across channels, without being blocked by technical hurdles.

The Principles of B2B Marketing - LinkedIn [On-Demand Webinar]

Watch the exclusive?readout of?research?developed by LinkedIn’s B2B Institute in partnership with Les Binet, Peter Field, and the IPA. From investing in your share of voice to balancing brand and activation, this research analyzes the patterns in B2B marketing to determine which marketing strategies lead to the most growth.