18 Key Takeaways from Amazon UnBoxed?2022

18 Key Takeaways from Amazon's UnBoxed Conference

We are sharing our expert opinions on key updates and announcements from Amazon UnBoxed! Read Our Recap of 18 Key Takeaways.

Highlights Include...

• Sponsored Display for Non-Endemic Brands
• Rewarded Sponsored Display
• Brand Impression Share (Beta)
• Amazon Marketing Cloud (AMC) Enhancements
• Amazon Marketing Stream Available Globally
• Streaming TV Ads Enhancements
• Amazon Monthly Influencer Boxes

Chanel, Hermes, and Rolex are Now Sold on Amazon

Luxury vintage purveyor WGACA has partnered with Luxury Stores at Amazon, announcing a series of digital storefronts from high-end brands including Missoni, Christopher Kane, and Theophilio. View Article.

Amazon's Project Kuiper Satellite Manufacturing

Amazon is continuing to invest in people and facilities to support Project Kuiper, a low Earth orbit (LEO) satellite network that will provide fast, affordable broadband to unserved and underserved communities around the world. View Article.

Amazon Touts Exclusive NFL Football Deal to Boost its Growing Ad Business

Amazon's recent presentation on Thursday Night Football says its football audience is younger and watching longer than TV networks' NFL viewers. It suggested advertisers could miss out if they don't build other Amazon ads into their campaigns. Read Article.

PayPal Shares Rise After Amazon Adds Venmo as Checkout Option

Amazon will begin offering Venmo as a payment option at checkout. The feature launches Tuesday, and will become available to U.S. users by Black Friday on Nov. 25. Read Article.

Regulators Allege Amazon CEO Andy Jassy’s Remarks Violated Labor Law

The National Labor Relations Board filed a complaint on Wednesday alleging that Andy Jassy violated labor law in two interviews he gave this year where he discussed his stance on unions at the e-commerce giant.?This year, the NLRB has repeatedly found Amazon to have violated workers’ rights during a handful of unionization campaigns. Read Article.

The follow button on sponsored brand ads seems to be expanding categories. This addition will?increase visibility for the Follow Button?by 10x! Post from? Destaney Wishon . Read Now.

Amazon UnBoxed's keynote product announcements covered a few key topics. Jeffery Cohen?highlighted many of them in his newsletter RAD Behavior. Post from? Jeffrey Cohen . Read Now.

Chad Rubin is sharing 21 of his "truth bombs" about selling on Amazon, and why some brands thrive on the platform while others fizzle out.?Post from? Chad Rubin . Read Now.

The Envision Horizons Team At Amazon UnBoxed 2022

The Envision Horizons team had a great time attending the annual Amazon UnBoxed conference and Amazon Partner Award Ceremony this week. Check out our?takeaways from the event!