18 Ideas to Build Stronger Relationships and Engagement Through Video

Brian Vieaux, President & COO at FinLocker

Building authentic connections with your online and regional community is key to long-term success as a mortgage loan originator. Video content enables you to showcase expertise, foster trust, and engage audiences meaningfully.?

Here are five video strategies with 18 video ideas to help you connect and engage with homebuyers and homeowners in your market.

1. Captivating Prospective Clients

Myth-Busting Mortgage Videos: Create short, engaging clips that debunk common mortgage myths. For example, explain alternatives to a 20% down payment or how mortgage interest rates are determined. Use relatable language to simplify complex topics and position yourself as an accessible expert.

Interactive Poll Videos: Post videos with polls or quizzes about mortgage facts, homeownership trends, or loan options. Encourage viewers to engage by voting and commenting.

Storytelling Testimonials: Go beyond traditional borrower testimonials by weaving compelling success stories that resonate emotionally with potential clients. For example, you can explain a financial hurdle the customer had and how you worked together to overcome it to qualify for a mortgage and buy a home.

Loan Journey Series: Develop a video series that follows the home-buying journey of a real borrower (with permission). Showcase key steps, decisions, and milestones to educate and inspire future homeowners.

2. Strengthening Bonds with Existing Clients

Milestone Celebration Videos: Congratulate your borrowers on home anniversaries, mortgage payoffs, or refinance completions with personalized video messages.?

Proactive Market Insight Clips: Send personalized videos when rates drop or new programs become available, demonstrating your proactive support.

Homeownership Tips Series: Share home maintenance tips, for example, how to change the filter in your HVAC unit, tax deduction advice for your state, reminders to apply for homestead exemption, if that's an option in your state, and other helpful content to stay connected post-closing.

3. Amplifying Community Engagement

Neighborhood Spotlights: Showcase local neighborhoods with videos highlighting parks, schools, restaurants, and attractions. Collaborate with local businesses for cross-promotion for their events, giving away a gift certificate for dinner or brunch if they like the post and follow you and the business' Instagram.

Community Insider Series: Demonstrate your local expertise by interviewing home inspectors, owners of renovation businesses, and garden and pool maintenance, to foster a sense of community and provide homebuyers and homeowners with reputable services.

Charity and Event Coverage: Capture videos of you participating in local charity events or community projects to illustrate your commitment to giving back.

"Hidden Gems" Tours: Create videos uncovering lesser-known local spots, adding a fun and informative twist to your community-based content.

4. Establishing Authority and Thought Leadership

Weekly Mortgage Market Snapshots: Post concise, digestible updates on interest rate trends, lending programs, and industry changes. These videos can also be sent to real estate agents and other referral partners in your network to strengthen those relationships.

Collaborative Expert Series: Partner with real estate agents, financial advisors, and home inspectors for interviews that offer a holistic view of the homeownership journey.

Ask Me Anything Sessions: Host live video sessions to answer audience questions about mortgages and homeownership, showcasing your expertise in real time.

Behind-the-Scenes Glimpses: Offer a sneak peek into your work process, highlighting the dedication and care behind every transaction.

5. Maximizing Online Impact

Video Email Campaigns: Incorporate videos into email communications for a more personalized touch. Use tools like BombBomb which makes it easy to track engagement and display a still from the video in the email which links directly to the video for the recipient to watch.

Social Media Challenges and Reels: Launch challenges like "#MortgageMythMonday" or "#HomebuyerTipTuesday" to spark interaction and encourage user-generated content.

Interactive Webinars: Host free webinars on topics like "First-Time Homebuyer Essentials" or "Investment Property Insights," promoting them through short teaser videos.

By embracing these creative video strategies, you can foster stronger relationships, boost engagement, and establish yourself as a go-to mortgage professional in your community. Remember, authenticity and consistency are crucial – so let your genuine passion for helping homeowners shine through every video you create.