18 BIG Sales Email Statistics For 2022

This isn't one of our statistics for this newsletter, but there are over 300 BILLION emails sent per day! Your prospects and customers are getting A LOT of emails daily and so the challenge of getting your emails read let alone replied to has never been bigger.

Today we're going to share 18 AMAZING email statistics to help you and your sales team understand what is working right now in 2022 and how you can get more of your sales emails read and replied to and turned into pipeline and sales!

Let's dig in:

1) Globally, FRIDAYS see the highest email open rates (nearly 19%), compared to the lowest open rates on Saturdays (17%). (Campaign Monitor )

2) Using ROI language in cold emails DECREASES success rates by 15% (Gong )

3) 86% of business professionals PREFER email as a communication medium (EmailAnalytics )

4) Emails with PERSONALISED subject lines get 50% higher open rates (Lifecycle )

5) 99% of email users check their inbox EVERY DAY (OptinMonster )

6) You are 2X more likely to book a meeting during a cold email when asking for your prospects INTEREST and not their time (Gong )

7) There is a SPIKE in email interest between 05:00am and 06:00am (Mashable )

8) Emails with signatures and a photo receive 32% more replies (Snov )

9) Adding the prospect's COMPANY name in the subject can increase open rates by 22% (Outreach )

10) Win rates are over 30% greater when pricing is discussed on the phone AND email (Gong )

11) Following up within an HOUR by email increases chances of success by 7X (EmailAnalytics )

12) Emails with an EMOJI in the subject line show a 56% higher open rate (Snov )

13) Subject lines that include a QUESTION get 21% higher open rates (Hunter )

14) Salespeople spend 21% of their DAY writing emails (HubSpot )

15) 90% say a VIDEO helps them make a purchasing decision (Snov )

16) Asking for a specific DAY & TIME during email increases success by 37% (Gong )

17) Emails with "fw" in the subject line are 17% less likely to be opened (Business2Community )

18) Emails have a 2X HIGHER return than cold calling (HubSpot )

Now we have 2 BIG email tips for sales teams out there...

The first one is use templates that WORK! Last week we published 9 cold email templates for 2022 which you can read and use here

We also have another big tip...

Stop wasting time! Pipedrive CRM has 2 easy time-saving ways to track email conversations plus automatically connect your emails to your contacts and deals, so you'll have a FULL overview of everything that's happening in one place.

• Full email sync
• Smart email BCC
• Full control of your information
• Email templates included
• Email tracking
• Email scheduling

Pipedrive is one of?the?world's best CRM's used by over 100,000+ companies in 179 countries.?You can try it for free right here. ?The?best?sales?managers choose Pipedrive because it is DESIGNED for?sales?teams and has been voted?the?easiest to use CRM.

They normally offer 14-day free trial but if you follow one of our links in this newsletter you'll be able to get an?extended?30-day free trial and as a bonus, if you choose to use?Pipedrive ?after your trial, you'll get?20% discount?on your first year (that's a pretty amazing offer if we're honest!).

If you're potentially interested in trying?Pipedrive ?out, we have a few extra resources that might help:

VIDEO -?The?5 best features of Pipedrive CRM

ATICLE -?10 reasons salespeople LOVE Pipedrive CRM

VIDEO -?Import prospect details instantly from LinkedIn using Pipedrive

ARTICLE -?Why salespeople are switching from their current CRM to Pipedrive CRM