176 – Connect your change to something known and familiar – Run-DMC and Aerosmith

A new episode of?Anecdotally Speaking?is available! To listen to?176 – Connect your change to something known and familiar – Run-DMC and Aerosmith,?click here.

This week, it’s Shawn’s turn to tell a story! He shares one about idea adoption that he read in Billy Oppenheimer’s newsletter,?SIX at 6.

The story makes several meaningful business points, including:

• Connect your change to something known and familiar;?
• If something is unusual, connect it to something usual;
• Collaboration can help idea adoption; and
• Think differently.

Shawn refers to?this video?of the Run-DMC and Aerosmith collaboration. And mentions the book,?Walk This Way: Run-DMC, Aerosmith, and the Song that Changed American Music Forever.

We also refer to a story about Dr Everett Rogers and corn farming, which we featured in?109 – New corn idea falls on deaf ears?and?this blog post.

The?episode features a hip-hop-inspired surprise from our sound engineer, Dave Stokes! We hope you enjoy it!