17 Unique Marketing Tweaks You Can Copy, Proven To Drive Instant, Guaranteed Results

The way people discover products has changed. Users are now snowflakes, each one is different and each experience has to be personalized to them in order to get the conversions we’re used to seeing.

In 2019, the businesses looking at marketing as a double-helix instead of a funnel are increasing margins and seeing conversions.

The marketing doublehelix is made up of a spiral of awareness and a spiral of purchase conversions that connect through evaluation. The evaluation is where the customer decides if they want to cross over from the journey into the purchase.

One of the best ways to increase margins is to amplify value through: Influencers: Use influencers to mark up prices Story: Spin your product into a story that makes it more valuable than the competition

Personalization: Personalize landing page, emails, and products 

• 113% increase in views and 113% in new accounts
• For example, Louis Vuitton sells a $335 passport holder and marks it up to $495 if it’s monogrammed

Here are 17 Unique Marketing Tweaks You Can Copy, Proven to Drive Instant, Guaranteed Results.

Search Tweaks: 

Increase Branded Queries 

? Any search query that involves all or part of your business name or version of it

? Increase your chances for ranking for unbranded searches

? Ways to Increase: Use offline paid and earned media, referral and loyalty programs, influencers, hashtags, and user generated content

Use the Skyscraper Technique from Brian Dean

? Piggybacks off of previously published content, writes it to be better and then promotes it through backlinks of various websites

? Find the best content specific to a topic: content that has already been linked to in other articles 

? Write something better: longer, more up to date, better designed, more thorough

? Reach out to the right people: people who have already shared multiple links on the topic 

Social Tweaks:

Go Live

? The Facebook algorithm dramatically prefers Facebook live content

? 3x the watch time of regular video

? 10x engagement of regular videos

? Created animated GIFs that can be shared to promote your Facebook live

? Give away a chance to win a prize on each live by incentivizing people to post questions and then answer them with a question to increase your engagement

? Schedule lives in advance so Facebook notifies all of your followers

Facebook Groups 

? Use Phantombuster.com to extract all of the information (including emails) from a Facebook group

? Then use Anyleads.com to upload this information to Google or Facebook so you can retarget ads to everyone in the group

? Make ads that talk specifically about that Facebook group

Spy on Your Facebook Competition

? On your competition’s Facebook profile, go to “Information”, then “Ads” and pull up all of the ads being used by a page or channel

? Alternatively you can use Poweradsspy.com

Paid Media:

Figure Out the Path of Purchase

? Find the cross channel attribution to know the actual path of purchase from customers

Pixel Everybody

? Create a blank page in-between your ad and your landing page with a fast load time

? Redirect users from the blank page to your landing page

? Pixel both users and only retarget the users who waited for the landing page to load

? Save 50–75% on your retargeting CPA

Add Text to Videos

? Use captions to increase your reach by 16%, views by 22% and click through by 35%

? 85% of people who watch Facebook videos watch them without sound

? 76% of those videos need sound to be understood

? Caption videos in other languages besides your primary

? Rev.com

Audience Swaps

? Take your Facebook custom audience and upload them to Google’s Display Network

? Reduces CPA by 20–50%

Sweeten the Deal

? Offer a premium by adding another product to the purchase at no charge

? Start with 1 premium and if they don’t take that offer, then offer another premium

? Increases conversions by 50%

Call Prospects That Show Interest

? Live phone call follow-ups with sales people increase conversions

? Shorten the amount of time it takes to have a lead talk to a sales person to be within the first 60 seconds and there’s a 391% increase in conversions

? 93% of these calls actually connect to the prospect

? 78% of closes go to the first responder

? Leadconnect.cc

? Crankwheel.com

? Pushover.net

Create Dynamic Content

? Content personalized based off of the user’s behaviors and interests

? 50% of the people unsubscribe because content is irrelevant

? 75% of people are interested in giving a website cookies in return for relevant information

? 80% of customers want past-purchase-based recommendations

? Open rates increased by 21% and click throughs increased 51% and there were 6x more purchases

? Optinmonster.com Geo-Personalize Content

? Personalize your message based off of where a user is located Use Still Images not Animations

? Increases CPL

? Decreases page load time

Paid Media:

Reduce Page Load Time

? Measure using Pingdom.com and target a 70% on user satisfaction Optimize Images

? Cloudfare.com

Optimize your Javascript

Test Pixels

? Pay someone to make sure your pixels are worthy of retargeting

Emojis

? 30–40% higher click-through rate

? Reduces CPC by 30%

? 241% increase in clicks using just one emoji

Content upgrades

? Give users an option to opt-in to get more in-depth content Personalized Push Notifications

? For example, “Hi Jane, the skirt you browsed is on sale now. Shop now.”

? 33% more conversions

? 25% more revenue

? wigzo.com

Use Timers and Countdown Clocks

? 33% higher click-through rate

? 3x the conversions

Personalized images

? Place user’s names within the ad in unexpected places (ex. A mug, a tattoo)

? 54% more opens

? 44% higher click-through rates

? 120% higher conversions

? Niftyimages.com

Evolve your funnel to recognize the uniqueness of each customer and give them messages that are personalized to them. Use value amplification to increase the value of the things you are selling through influencers, stories, and personalization. Look at these tweaks to change your marketing and give a better user experience, allowing you to sell more and rank higher in the search engines.