17 Tips to Creating Better Content

Every day,?7 million blog posts are published?on the internet. If you’re using content marketing to build your brand and grow and nurture relationships, that statistic is pretty damn daunting.

There’s obviously an incredible amount of competition for people’s attention online, but here’s the rub: With the right strategic approach, you can create content that performs better than the competition’s. Quality content builds trust, strengthens customer relationships and generates leads while feeding other channels. Without question, it should be a foundational element of your marketing strategy.

But making sure the content you publish is relevant, informative and of value to your target audience requires more than just picking a topic and writing a blog post, case study, white paper, etc. There are a number of factors that impact how engaging your content is and how many conversions it creates.

Here are 17 tips to help you publish content that drives results. Keep Reading