17 Mobile App Marketing Tools You Need to Know Right Now

With over 2.1 million apps in the Google Play Store and 2 million in the Apple Store, it really is not something that you can ignore. It seems like every brand is now coming up with an app, in addition to a website and offline stores.

But, this also means that it is extremely hard to compete with so many apps and stand out in the crowd. That’s where app store optimization and app marketing can help you. And, the easiest way to do that is by using mobile app marketing tools that can help you achieve all your app marketing goals.

Here are 17 of the best mobile app marketing tools that you can choose from.

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Mobile App Marketing Tool #1: Appradar

This is an app store optimization platform that helps you optimize your app to improve its app store rankings and get more installs.

You can use it to search for keywords and search volumes for keywords on app stores. This can help you target the right keywords for your app marketing.

Price: Plans start at $119 per month.

A 7-day free trial is also available.

Mobile App Marketing Tool #2: Optimizely

Optimizely is a brilliant tool that lets marketers experiment with different ideas and concepts and see if it works. It lets you test various ideas and features on controlled segments of your overall traffic.

And, it lets you make changes to the current app, add or delete features, in real-time, without the need to wait for your next app update release.

What’s more, is that you can use this tool to deliver personalized marketing messages to your customers.

Continue reading this article on Shane Barker's blog.