#17 - CHARGING TOO MUCH OR TOO LITTLE FOR YOUR PRODUCT OR SERVICE

I go back to the research I started with. Compare apples to apples. Make sure you study competitors that share the market you seek now, don’t look too far into the future or dwell in the past. The fact is, the value of your product or service can be summed up in one phrase: “Whatever the market is willing to pay.” That being said, don’t ever sell yourself short, but don’t over price yourself either.