17 of the Best Marketing Automation Software Tools You Need to Know in 2020

Marketing automation is the most popular way in which marketers are adopting the latest technology. It can help create streamlined processes that deliver better results quicker than traditional manual processes.

However, there are so many marketing automation software solutions out there that it becomes difficult to select the best one. In this post, we have curated a list of 17 of the best marketing automation software solutions for you to choose from.

Best Marketing Automation Software

Here are some of the best marketing automation software solutions for 2020.

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1. SAS

SAS is a powerful marketing automation software solution that can help you design better campaigns faster. It can automate workflows and processes to help you design and execute customized marketing campaigns without any hassles.

It also has strong analytics capabilities that can help you further optimize your marketing strategy. You can use it to perform various types of tests like component testing, clustering, modeling, and priority optimization.

Overall, this is a tool that shows immediate benefits once you start using it and can show quick results. It can quickly help you improve your marketing campaigns. And, the best part is that it can be used by businesses of all sizes due to scalable features.

Price: Customized pricing options are available depending on your requirements. Price is available upon request. They also provide free trials.

2. Pardot

This is a marketing automation software solution from leading CRM provider, Salesforce. The best part about this tool is that it is built on the foundation of one of the most powerful CRM solutions in the world. So, this is the perfect solution for your sales team and lets you optimize your pipeline.

This tool can help you create meaningful connections with customers, create a smooth sales pipeline, and close more deals. It’s an all-in-one solution that helps you generate more leads and drive them through the sales funnel.

Another great feature is that it lets you create personalized and dynamic marketing campaigns. And, it can be used by businesses of all sizes and types. However, it is a bit expensive for small businesses.

Price: Plans start at $1,250 per month.

3. Marketo

Marketo is yet another useful marketing automation software solution that you can use to better connect with your customers. It helps you build automated marketing campaigns at scale to ensure that you get the best results.

This is an award-winning customer engagement platform that is trusted by marketers globally. From email marketing to sales funnels, it can help you with all aspects of your brand’s marketing.

What’s more, is that it has the required analytics capabilities to track and measure the impact of your campaigns.

Overall, it is a multi-functional marketing automation software solution that can meet all your needs.

Price: Available upon request.

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4. NetSuite

This is a tool designed by the IT giant, Oracle, and it can be integrated with other products in the company’s software suite. It is a brilliant marketing automation software solution for lead generation and conversions. It can help you easily manage your sales pipeline and close more deals.

It not only helps you create targeted marketing campaigns but also lets you track and measure their performance and impact.

One of its best features is that it is quite good at tracking user behavior and informing you when a user is ready to be converted. This makes things a lot easier for your sales team.

Price: It has plans suited for all types of businesses and the price is available upon request.

5. Salesfusion

This is another multi-functional marketing automation software solution with useful features. You can use it to generate and nurture leads, create customized campaigns, and analyze the results.

Think of this as not just a single tool but a whole suite of marketing automation tools to meet all your marketing needs. This is a platform that can help you manage all aspects of your marketing end-to-end.

This is not exactly cheap but it is comparatively lower-priced than some of the more popular tools. However, it still falls under the high-end category and is better for large businesses as smaller ones might not be willing to invest as much.

Overall, it is a good alternative for your business if you want more value-for-money and are willing to move away from more popular brands.

Price: Plans start from $1,000 per month.

6. SendGrid

Unlike most other tools on this list, this marketing automation software solution is much narrower in its scope. You can use this tool only for automating your email marketing campaigns and not other aspects.

So, if you believe in having multiple specialized tools for different types of marketing campaigns, then you can definitely consider this. This is a powerful tool to run automated drip email campaigns to generate leads and get more conversions.

The best part is that you can try this product without investing anything, by using the free plan. And, if you like the interface, then you can choose to invest in a paid plan.

Price: Paid plans start at $14.95 per month. A free plan is also available.

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7. Ontraport

Ontraport is a marketing automation software solution that can help you smoothly drive leads through your sales funnel. In fact, it is one of the most useful tools when it comes to optimizing your sales pipeline.

It can automate numerous processes and workflows throughout a customer’s journey. From generating leads to closing deals, it can help you do it all. And, that’s not all. It also helps you with post-purchase marketing initiatives like customer retention and referral generation.

If you are looking for an all-you-need marketing automation software solution, then this is a good option for you.

Moreover, given the extremely competitive pricing, this is a very good option for small businesses that can’t afford the more high-end solutions.

Price: Plans start from just $79 per month.

8. Act-On

This is another one of the less-popular, but useful marketing automation software solutions. It can help automate your lead generation and nurturing campaigns and help you close more deals.

It uses simple if/then logic to create automated workflows to help you design smooth, effortless marketing campaigns. You can create simple as well as complicated logical workflows and create customized campaigns per your requirements. Overall, it provides a lot of flexibility in designing campaigns and is a good option for pro marketers.

The automation tool in itself is not very expensive, but to be able to run end-to-end marketing campaigns you’ll need to buy other products from their software suite. And, while the prices are comparable to some of the leading tools, it offers a lot more value for money.

Price: Plans start at $900 per month.

9. SharpSpring

This is a simple, yet efficient marketing automation software solution that can be used by any type of business. Third-party CRM integration, dynamic forms, landing page builders, and behavior-based email marketing are some of its best features.

Apart from this, it also provides some social media management capabilities which further adds to its comprehensive set of features. And, its is much cheaper than other tools with similar features.

Overall, it offers good value for money and is a good option for you to consider. And, its customized pricing plans make it suitable for businesses of all sizes but is especially good for small businesses.

Read the full article on Shane Barker's Digital Marketing blog.