Datz Deli: The $165K Monthly Success Story of an NYC Sandwich

In the heart of New York City, a family's culinary dream has turned into a reality.

Serving a unique fusion of flavors, the restaurant has customers lining up for hours.

The mastermind behind this success? A 31-year-old named Joshua Dat.

Joshua is the proud owner of Datz Deli in Queens, NY, a buzzing eatery best known for its signature dish — the Oxtail Patty.

A juicy Jamaican beef patty mixed with mac 'n cheese and tender oxtail, topped off with a bit of oxtail gravy and wrapped in coco bread.

Born from a lineage of culinary expertise, Joshua credits his father's experience and resilience as the foundation of his business journey.

His father, a Guyanese immigrant, spent his life building successful ventures for others without reaping the rewards.

Witnessing these struggles, Joshua was motivated to create something of their own that valued his father's immense talent and hard work.

The road to owning Datz Deli wasn't easy.

Joshua saved up $70,000, with most of it going toward leasing the space and equipping the kitchen.

The rest went into legal paperwork and stocking up the store.

My mantra throughout this process was self-reliance and the desire to create something independently.

But, while he wanted to build the business on his own, he didn't want to run it alone.

Let me introduce you to their dedicated team:

• Joshua's Father, the head chef, brings his culinary expertise to the table.
• Uncle Tony is a versatile team member who comfortably fits into any role needed.
• The co-owner and Chef, big brother Bobby, shares leadership while showcasing his cooking skills.
• Little sister Jenny is a multi-tasker who assists at the register while also crafting their mouth-watering patties.
• The newest addition to their team is nephew Malachi, who's currently mastering the art of deboning Oxtail.
• Big sister Teresa, their flying help, is always ready to step in when required, no matter the distance.
• Last but not least, Joshua's Mother is the backbone of the operation, managing the register and handling all essential paperwork.

Each individual brings unique contributions to the table, making Datz Deli not just a business but a close-knit community thriving on collective effort.

Despite the challenges of running a business with family, Joshua believes in the power of unity and putting aside differences for the common goal of success.

His mother's advice is the guiding principle behind their operations.

No matter what, you always have your brothers and sisters.

Datz Deli opened on December 9th, 2022, and the growth has been exponential.

From selling just a handful of their signature patties a day, they now sell up to 500 daily, thanks to a viral video by an influencer. In May alone, Datz Deli sales reached $165,000.

Joshua estimates that if the trend continues, the business could earn $1.2 million this year. While success comes with its own pressures (like a hefty tax bill), he remains focused on ensuring his family's financial security.

The story of Joshua and Datz Deli is a testament to the power of perseverance, family unity, and the courage to dream big. It's a reminder that success isn't just about making it on your own but about lifting others as you rise.

Let's take a moment to celebrate the triumphs of hardworking entrepreneurs like Joshua, who inspire us all to reach for our dreams.

Stay tuned for more stories of inspiration, determination, and success in next week's newsletter.

Until then, keep dreaming, keep striving, and remember — the true art of 'making it' lies in the journey, not just the destination.

Happy Friday!

Evan Morales

P.S. Order from Datz Deli if you're in the NYC area.