164 – You don’t need to be an expert

A new?episode of?Anecdotally Speaking?is available! To listen to?You don’t need to be an expert,?click here.?

This week, Shawn shares a story he heard on ABC Radio, which details how Lisa Blair became a record-breaking solo sailor. You can listen to the same ABC?Conversations?episode?here.

The story?makes several?meaningful business points, including:

• You don’t need to be an expert to develop expertise;
• When the going gets tough, the tough get going; and
• Even when the odds are against you, don’t give up.?

In retelling it, Shawn showcases a storytelling technique where you bring the end of a story to the beginning to keep your audience interested.?