16 Viral Hooks to Turn Your LinkedIn Posts Into Lead Gen Machines

You know how we're living in the digital age, and it kind of feels like standing out is no longer just an option—but a necessity?

?

ESPECIALLY for business owners and folks working to monetize their personal brand?

?

It feels that way because that's the reality in which we currently find ourselves!

We're living in an era of business ownership where fading into the background just doesn't cut the mustard anymore.

?

You’ve got to play to win.

?

In 2023, to play to win is to:

• Consistently produce and publish valuable, engaging, and relevant content online to maintain the attention and interest of your target audience
• Position yourself as an industry authority with a unique perspective and high level of subject matter expertise
• Stand out and stay visible to get yourself/your business in front of new audiences and attract a continuous flow of qualified leads
• Build influence within online communities that are rich with opportunities to land media appearances, podcast interviews, and connect with potential collaborators or business partners

When growing your brand's online presence, there's some real craftsmanship that goes into the viral content that ends up reaching millions of people.

It all starts with the HOOK.

The hook is a component of your content — whether that content is a text-only LinkedIn post, social media graphic, podcast, YouTube video, newsletter, TikTok, or otherwise — that should pack a big enough punch to capture the attention of users so that they stop scrolling and consume your content in its entirety.

?

Think of it as the bait that lures in your target audience, piquing curiosity, engaging them on an emotional level, and inviting them to dive deeper into your world.

People should read the first line of your LinkedIn posts or listen to the first 3-5 seconds of your videos and think...

?? Holy $#@%&! This person is clearly THE person to listen to—they really know their stuff.

or...

?? Wait. For real? Seriously? No way. There's got to be more to the story.

or...

?? WOAH this describes me and my life experience to a tee!

or...

?? The AUDACITY. How dare they.

or...

?? Someone FINALLY said it!

or...

?? I need to know more...

or...

?? Yikessss.

or...

?? WTF

Essentially, any content hook that elicits some form of an emotional response is a winning hook. When a person's first impression of a piece of content causes them to have an emotional response, the effects resulting from the emotional response psychologically trigger motivation to continue consuming the content.

By using hooks that activate consumers' intrinsic motivation, you're effectively reducing resistance and eliminating friction so that they naturally take the action you want them to take without forcing them to make the conscious decision to do so.

If your hook isn't compelling enough, most people won't even bother reading beyond the first sentence. Want to avoid this? ???? Steal the 16 premier viral hook templates below to avoid wasting time producing low-ROI content! ?

16 VIRAL HOOKS TO ELEVATE YOUR LINKEDIN CONTENT

Take these 16 engaging, out-of-the-box viral hook templates for a spin to supercharge your LinkedIn posts and skyrocket your lead generation!

HOOK 1

Just [ideal outcome] in [time frame]. Here's how I did it:

Example: Just reduced our carbon footprint by 20% in just one year. Here's how I did it:

HOOK 2

My [client/customer/patient] just [ideal solution or outcome]. Here's how I helped them do it:

Example: My client just doubled their monthly recurring revenue. Here's how I helped them do it:

HOOK 3

How I [ideal solution or outcome] in [time frame]:

Example: How I secured a 6-figure investment for my startup in just one year:

HOOK 4

I studied the top [insert method, tool, or type of person] and here’s what I discovered:

Example: I studied the top productivity apps and here’s what I discovered:

?

HOOK 5

My honest, unfiltered thoughts about [insert important or trending topic]:

Example: My honest, unfiltered thoughts about diversity and inclusion in tech:

HOOK 6

Everyone says [common saying or belief]—but I 100% disagree. Here's why:

Example: Everyone says "The customer is always right"—but I 100% disagree. Here's why:

HOOK 7

I was today years old when I found out [unexpected fact or insight].

Example: I was today years old when I found out that LinkedIn posts with images get twice the engagement rate of those without.

HOOK 8

Here's the harsh truth about [controversial, relevant, or trending topic] that nobody talks about:

Example: Here's the harsh truth about the gig economy that nobody talks about:

HOOK 9

[Skill or craft] is going to be the most important skill in the next 10 years.

Example: Data literacy is going to be the most important skill in the next 10 years.

HOOK 10

The unspoken rule of [industry/topic] that everyone should know:

Example: The unspoken rule of modern networking that everyone should know:

HOOK 11

Forget everything you know about [topic], because…

Example: Forget everything you know about sales funnels, because…

HOOK 12

Why I’m saying 'no' to [commonly accepted practice]:

Example: Why I’m saying 'no' to the 5-day work week:

HOOK 13

I broke the ‘golden rule’ of [topic/industry]. Here's what happened:

Example: I broke the ‘golden rule’ of venture capital. Here's what happened:

HOOK 14

A [person/profession]'s guide to navigating [unexpected situation]:

Example: A CEO's guide to navigating a PR crisis:

HOOK 15

An open letter to [group of people] on [controversial, relevant, or trending topic]:

Example: An open letter to the fitness industry on the role of inclusivity in promoting body positivity:

HOOK 16

Mark my words: I’m going to [bold action/goal]. Here's how:

Example: Mark my words: I’m going to transition our company to 100% remote work within 6 months. Here's how:?

Keep in mind: While these hooks can effectively grab the attention of LinkedIn users, they're just one part of the virality equation.

Every hook needs to be followed up with valuable content that delivers on the intrigue your hooks promise.

?

Your hook is what puts the mic in your hand. But it's the IMPACT of the VALUE in your post that determines whether or not your post is worthy of a mic drop. ?? ?? ???

?? Time to get into action, friend ???? Use the next 10-20 minutes to whip up a LinkedIn post using one of these hook templates right now!

After you publish your post, be sure to tag me in the comments so I can engage!

?? P.S. Want access to the organic LinkedIn lead gen strategies I used to scale my business into a multimillion-dollar operation?

?

Don't miss my FREE LinkedIn Lead Gen Masterclass starting July 24th, 2023!

? CLICK HERE TO SIGN UP FOR THE LINKEDIN LEAD GEN MASTERCLASS!

In this masterclass, you’ll learn how to use LinkedIn to attract 1000s of highly qualified leads in less than 30 minutes per day so you can rapidly scale…

WITHOUT having to rely on so many of the mainstream social media marketing tactics that don’t align with your values, your brand, or your lifestyle!

Here are the details:

?? DATES: July 24-28, 2023

? TIME: 9-10 A.M PT | 12-1 P.M ET

?? WHERE: Zoom

?? COST: Free

? SAVE YOUR SPOT

Have you snagged your ticket for Burnout to All Out Live 2023 yet?! ????

Burnout to All Out LIVE is a 2-day live event designed to help ambitious entrepreneurs master their personal and professional growth, navigate the digital frontier, and elevate their network! ??

Get ready for innovative marketing ideas, cutting-edge strategies, unique expansion opportunities, inspired collaboration, and the hard-to-articulate magic that happens when like-minded leaders get in the same room. ??

This unique event gives you a personal and business transformation that can only be experienced live, in person, with a community that understands you and where you're going!

Within this room of committed and driven powerhouse entrepreneurs, you’ll gain clarity on scaling your business, creating more sustainable wealth, and crafting your unique path to make it happen with ease.

??????'???? ??????????????…

?? Daily hot seat coaching and workshops led by?Dr. Melissa Henault

?? Direct access to incredible professional speakers, authors, journalists, brand builders, podcast hosts, and successful online entrepreneurs who were once in your shoes

?? Learning opportunities from expert panelists to ask questions that get you out of ideation and into action

?? Personal development resources to support new business strategies

?? In-person networking connections with other ALL-OUT entrepreneurs

General admission tickets are getting scooped up FAST, so secure your seat ASAP before they're all gone! ???

?? Learn more + get your ticket for Burnout to All Out Live: https://burnouttoallout.co/BOTAO-Live

EVENT DETAILS:

?? WHEN: October 6-7, 2023

?? WHERE: Nashville, TN

??: Grab your ticket now: https://burnouttoallout.co/BOTAOLive

Want to skyrocket your business growth? Hit the link below to grab your complete copy of my daily 30-minute LinkedIn? Growth Checklist to start selling MORE and scaling FASTER ???

???? Download Your Free LinkedIn Checklist: https://burnouttoallout.co/checklist/

Know anyone who would benefit from this content? Please share this newsletter with them! I send a new one out every other Thursday, and I'd be so grateful for your help in spreading this knowledge and multiplying entrepreneurial success!