16 Tips on How to Promote Your Brand That Always Win
That's when you have to check out these painful analyses of your post reach, engagement, open rates, and website traffic.
Everyone tries to keep away from this moment. Tick. Tick. Tick. Your adrenaline is starting to rush, such as you wait for loading page that will show your grades right now.
A writer, social media specialist, SEO specialist, or even a small business owner, all of them are got stuck there. It becomes worse if you intend to promote your brand.
You are cautious with every single number. These statistics would be supposed to get better. It's so essential for you to go for higher results.
What the heck?
Maybe you didn't use the right platform, or you didn't accurately define your target audience, or your words weren't that appealing to grab your potential clients. There are many reasons why it didn't work.
Whatever the reason, whatever your dreaded results, never drop out, or never think about another way apart from the digital channels to promote your brand.
If you need to know why the internet is the most effective way to promote your brand, have a look below.
Numbers you should concern when you promote your brand
According to omnicore agency, they found that compelling content can generate traffic to a blog by up to 2000%, and search engines drive 93% of all website traffic.
Nevertheless, most of those searchers, about 90%, have never made their mind up about a brand before starting their search.
50% of people are more likely to trust brand names that show up at the top of the search engine, and they go for clicking through these links.
Feeling overwhelmed, or not yet?
Not yet, okay go on.
Have you ever known before that nearly half of the world's population are on social media with its different platforms?
Where could you find this large number of audience and potential customers is available in one place?
I know what you want to tell me. You whispered yourself big fish eat little fish, and you still tiny fish in the sea of all these professional thugs who know all marketing secrets and how to reach to their exact audience.
So, we are here. Blucactus can path your way to get your audience and bring more sales. We are meticulous as we aim to surpass your needs and promote your brand.
Even you only have a business idea, and you don't know how to build a brand, because we have a solution for a specific marketing issue.
1- Building a brand is the most important of all
First I want to define the brand, and when you could tell “yes, I have a brand.” Keep up to find out if you have a real brand, or you may need to rethink about your business.
You could never break into a new place, meeting new people without being armed with their weapons. The same when you break into a new market, you have to get weapons before going through the business.
Weapons here are your brand.
So, branding is the identity that defines your business to yourself, external audiences, and your employees.
It'll help you to increase credibility and awareness. Products with a clear brand stand out because a brand seems to be a bridge that strengthens the relationship between you and your potential customers.
They will know your product once they see your brand.
2- Brand Positioning is the way to promote it
Jack Trout, an American marketing consult and the owner of Trout & Partners, defined positioning in his book as “an organized system for finding a window in the mind.”
So, when we talk about a brand, we need to stick this image to the mind of your customers. Like you acknowledge this an apple device once you see bitten apple. Or the feeling of luxury and denomination when you see this three-pointed star, the logo of Mercedes-Benz.
All these concepts have never been coincidental. It needs a concrete plan, and a brand strategy to create this unique prospect in the customer's mind, so when you saw your brand, they said: "yes, that's it we seek for."
3- Consider your corporate identity to promote your brand
It's impossible to talk about branding without addressing the issue of corporate identity. Many business owners are confused with their corporate identity. They thought it's just about having a logo and slogan that reflects their values and visions.
But corporate identity is much more complicated than they thought. It's the most effective way that helps your service or product grow in such this competitive market.
Your culture, personality, features, and concepts must shine in your corporate identity.
BluCactus have great stuff will care about all your visual identity, from letterhead, business cards, envelopes, files to creating a stunning website.
4- Logo makes a strong first impression for your brand
Companies need only a few seconds to be persuasive and drive customers to buy from them. The logo has a prominent impact to make them think about your product, or keep searching for their desires in somewhere.
“A strong logo is the beginning of your company’s branding and conveys your business’s vision.”
If you have a solid logo that spans attention quickly, there's nothing to worry about.
To get this sold one, it must be well-designed that triggers people's interest and bears on potential customers to know more about you and your products.
5- The power of graphic design to get your aims
You can't stand out against all this large competitive community without having a creative graphic design.
It's another method to hook your audience's attention. Graphic design is a significant element composing your identity. And with the endless numbers of enterprises, startups, and business, you should consider making your design memorable, proper, and accurate.
So, if you are not expert in this field, please get hold of a professional designer. Not to be greedy with him because your graphic design is the core of your business.
Remember, people are always attracting to unique things. So be different.
6- Not forget getting a creative Labeling and Packaging Design
If your company offer products, then labeling and packaging design are so crucial to think. Of course, you remember well the packaging of Ikea, the way of Amazone packaging; when you got your order, still keep in your mind.
BluCactus can create a friendly label for your particular product. We come up with all specific detail that seems desirable, creative, and look good on your product. Our agency is a master to exceed your requirements. If you want to be a mind of your own, we will break the rules to leave you satisfied.
7- Take the advantage of design your website
No website no business. It's the base of your business, and not all websites could work. The internet is going to be awash of websites and content. You don't need to leave your website stuck on any corner and covered with dust. Don't let your website whispering while users are clicking through other competitive links.
Your business deserves a dazzling and useable design.
Any customers don't have time to search for your features. But your website must be clear enough, at the same time reflects your voice, and serves your purpose. Readers should realize your website purpose from the first time they land on your page.
8- Find out how to get Web Positioning
Like brand positioning, web positioning is about how your website stands out in the industry, and save its one place in the intense competition. Don't waste your money on ads to get a higher rank in Google, because people, who go for your website through this method, don't spend more than 2 minutes on your website. Once they click through the link, they go out without any action. These fleeting visitors are not interested in your business.
Instead, BluCactus will provide you with a solution on how to position your website with an objective strategy depends on splendid content.
9- Benefits from the superpower of SEO
All-day, we hear this abbreviation SEO again over again, you know what this refers. But you maybe don't take in this marvelous capability if you make good use of it.
Now the benefit of SEO is not restricted to only optimizing for the search engines. It can enhance your experience. The tool of SEO helps your clients reach your page and find you. In another hand, it helps increase your web traffic, and raise your voice as an authority. So it leaves everyone happy and satisfied.
In Blucactus also, your happiness is our mission, we know all mystery routes to get your goals. In Blucactus, not all roads lead to Roma. I promise.
10- Create your blog right now
Blogging becomes a straightforward method for your business in generating more traffic to your website.
You can build a relationship with your customers and know what they need, what they prefer, what makes them happy, what the worst thing might happen to them. All these you can get through the most inexpensive way, blogging.
So, if you don't have one, create yours right now, not tomorrow, just now.
11- Google Ads are always perfect to promote your brand
As I mentioned above, people are more likely to trust in the top links on Google, and they do not get the second page.
So, Google Ads emerges as a magic solution for this issue. Your website will show up on the top without time-consuming to improve ranking your websites on search engines.
Google is the baker of this industry, and you have to leave baking for its crafter. Like BluCactus, we are the baker of all these digital methods.
12- Boost your brand by Email Marketing
What is the last time did you check out your email?
Could you tell me how much of unread messages in your inbox?
No one likes these promotional emails. It seems to be pushy and disturbing. Still, there is another type of emails that drives me to open and read it.
If we talk about the cost of marketing, all companies are always searching for tactics with a low budget. So, you should consider email marketing, because it is one of the most cost-powerful ways to attract your potential customers.
All you need to know the strategy on how to write a compelling email. You also will get this strategy in BluCactus.
13- Consider well-integrated software development to promote your brand
Being a small business owner or entrepreneur, you should be aware of the importance of software development. Your company must be available online access to all computers and smartphones as it will help you gain more revenues. Software development also enables you to reach anyone exists in anyplace without extra expenses.
Feeling confused!
You can contact us to provide you with the strategy you need to adopt.
14- The endless benefits of Social Media for your brand
We couldn't stop checking our accounts on social media per hour. It becomes our daily routine. Even we do it unconsciously.
So, social media comes out as a reliable tool to get in touch with clients directly. The social media public shares their personal information, interests, places they go, and their hopes. You could tell that you have a list of customers you know everything about them.
But, if the matter related only to ads, and then your followers will increase, and your website will get all these desirable clicks.
No dear. Not with this easy way, the good things can go on.
You need a milestone plan. We, Blucactus, can help you with this too.
15- Use mobile apps to promote your brand
Based on recent stats, people spent an average of 3 hours 23 minutes on their mobile devices in 2018, and this number is tending to increase in 2019.
Indeed, you should consider building a mobile app for your business for many reasons. First of all, apps will allow your business to be visible to customs at all times.
Daily notifications will remind them to take a sneak peek for offers and latest updates. Mobile apps are also our craft.
16- Emply Telemarketing to grow your business
Blucactus is a pro in all modern and traditional approaches to help you get your objectives. Although telemarketing gets a bad reputation, we could find integrated solutions to get direct and immediate feedback from your clients.
Do you know what you need now?
You need to contact us to get this awe-inspiring experience. Your business is worth the best.
We’d love to hear from you!
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Delivery Manager, Leader, Coach, Trainer
5 年Shim Hussain Gooch
Director of Alliance fran?aise Suriname
5 年Very interesting article Ken Schreck! Well done!