[16] Running notes...

Technology is continually advancing, and with it, new tools and platforms are emerging to help businesses reach their target audience and excel. In this article, I discuss Uber's new self-serve ad platform, Microsoft Copilot, and LinkedIn's ad trends for 2023.

• I'm sure you've seen ads on taxi cabs in the past, allowing marketers to display their brands on mobile billboards across a city or location. Now, Uber wants a slice of that pie. Uber has just released their own self-serve car-top ad platform. Unlike traditional methods, these a virtual screens on top of cars, allowing marketers to schedule and run ads virtually, in the real world. This is a big advancement for small businesses, providing them with another medium to promote their business and drive in-store traffic. It's only available in certain cities across the U.S. right now, but it could be a viable option for your business in the near future.
• Microsoft just launched Copilot, a new AI-powered assistant that can help with mundane and even some more advanced tasks for your day-to-day work. I haven't gotten my hands on the tool yet, but I'm intrigued to see just how much it can do. In their launch video, the capabilities seem immense and somewhat unrealistic, but if I've learnt anything studying AI over the past year, the sky is the limit. I'm excited to work with the tool and learn more about how I can work with it to save time.
• LinkedIn recently released its ad trends for 2023, highlighting three critical best practices for businesses looking to optimize their ad campaigns. The first point is to focus on display ads, which are becoming increasingly popular on the platform. Display ads offer businesses the opportunity to showcase their products or services in a visually appealing way, rather than solely through text. The second point is to optimize those display ads for mobile, as more people are accessing LinkedIn through their mobile devices. Finally, businesses should prioritize creative, purpose-driven brand building in their B2B marketing campaigns. This means creating content that resonates with their target audience and highlights the values and mission of their business. Read the full article here.

Technology is changing the way businesses and employees approach their work. We are getting new updates weekly that are offering businesses new tools to reach their target audience and optimize their marketing campaigns. As technology continues to evolve, businesses must stay informed and adapt to remain competitive in the marketplace.