16 Retail Display Ideas to Try in Your Store

In the realm of retail, everyone knows first impressions count.?

If your window display doesn't draw in customers, it won't matter if your store has the best assortment of products.?

In contrast, creative product displays may make even the most unremarkable objects appear valuable in the eyes of potential customers.?

Many companies use tried-and-true techniques like dressing up a mannequin or making a seasonal window display to showcase the craft of retail display.

Here, we've compiled some of the most innovative retail display ideas available to help you stand out from the crowd and entice more consumers into your shop.

Let’s dive right in!

What is product merchandising?

Image source: Yandex

In brick and mortar retail, attention-getting displays and visual merchandising are—and always will be—crucial to generating sales.

When operating a physical store, be it in grocery stores, hardware stores, or your clothing racks, it's especially crucial to remember that humans are very visual creatures.

Designing effective retail displays is even more important because seeing products in person is one of the key reasons customers purchase offline.

Systematically promoting, exhibiting, and selling the goods in your store is known as product merchandising.

Visual merchandising, which is the act of organizing, creating, and presenting products to showcase their features and advantages, plays a significant role in this. To effectively promote a product, it is vital to consider the colors, lighting, product placement, and store layout.

Product merchandising also incorporates experiential components, encouraging customers to interact with things, try samples, snap pictures, or take a break.

Along with email marketing, social media, and any other digital marketing techniques you employ, promotions and product bundling are also considered a part of product merchandising decisions and activities.

For tips and examples of visual merchandising done right, read on.?

We hope the following pointers will inspire your retail display ideas.

Consider Creating A “Theme” For Your Store

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Setting a theme or consistent visual identity for your store layout is one of the best strategies to ensure that your retail display stands out from the competitors.

Any visual cues you pick for retail display will feel in tune with their surroundings if you have a consistent feel throughout your store, encouraging people to make a purchase.

The type of retailer you are should be at the top of your mind when choosing a theme because your store's overall aesthetic should correspond to the products you sell.

The best way to make a lasting impression is to immerse your customers in a particular environment or setting.

However, the total impact is pretty intense because every other component of the store (such as the wall color, the cold-weather merchandise, and the text it's chilly outside) adheres to a common theme. Customers are submerged within the store's cool vibe, giving them an immersive experience.

Invest In Interactive Retail Display

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The brick-and-mortar experience also develops with technological advancements. Many retailers now rely on interactive retail displays and other digital solutions in order to assist more customers to shop quickly and accurately.?

There appears to be no end to what technology is capable of, from furniture companies that utilize VR headsets to help buyers imagine products in their homes to apparel retailers allowing customers to browse digital catalogs.

Use Scent To Your Advantage

It goes without saying that everyone is drawn to appealing smells, so why not leverage this to differentiate your store from the competition??

Even if your retail business isn't fragrance-focused, you can still spend money on a store-specific perfume to appeal to customers' senses and draw more people inside.?

The last thing you want is for potential clients to leave your store because they thought the perfume was too overbearing, so make sure to choose a scent that isn't too strong.

Incorporate Plants Into Your Store Design?

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Talking about fragrances, have you ever noticed how many department stores have floral displays in their windows or as part of their in-store merchandise??

These fresh flowers, fragrant or not, are added to the store to evoke a sense of connection to nature and to create a nice atmosphere.

Plants! It is a quick and inexpensive way to give your visual merchandising new vitality.?

Plants not only add beauty to your retail display but can also make shopping healthier and more enjoyable.

Consider Upcycling

You don't have to rely on conventional retail display ideas like prefabricated shelves and clothes racks, whatever kind of retail establishment you run. Instead, you might attempt upcycling objects, especially those relevant to your sector, to make a striking display that will impress your clients and even draw more people into your store.

The use of non-usual objects, such as logs, pallets, doors, etc., is one technique to upcycle products for your business.

Drive Last-Minute Purchases With Enticing POS Displays

Customers are more likely to make impulsive purchases when waiting in line at the cashier or POS (point of sale), so why not make use of that knowledge?

Making a compelling POS display that your customers simply can't ignore is a terrific method of boosting sales.

Create An “Instagram-Worthy” Display Wall In Your Store

Many retailers notice social media's rise and plan their store layout accordingly. Make a designated area of your store the focus of your creative efforts to increase shares and likes.?

You might use a combination of funny quotes, original retail display ideas, or eye-catching lighting and fixtures. The goal is to get customers into your store where they cannot resist taking pictures for Instagram.

Don’t Forget About Cross-Merchandising

Retailers can subtly achieve increased basket sizes and average order values through cross-merchandising. Cross-merchandising—or grouping products from many categories—is a time-honored practice for most clothing stores.?

Mannequins come in handy in this situation since they enable your customers to see which products complement one another. Because of this, it is suggested that clothing retailers construct a whole "look" rather than just displaying one item on a mannequin.

The practice encourages product exploration and customers to look at products that go well with what they are already purchasing.

Get Customers To Try The Products, Too

Although most customers are used to putting on clothes, what about other things like home appliances??

You're offering your clients an experience that online shopping can't match by letting them test the goods themselves.

The primary benefit of physical retail over online shopping is that it allows clients to handle and inspect products physically.

What is the main takeaway from this??

Make exhibits that invite consumers to touch and feel your products. You might pass up an opportunity to interact with your clients if you’re displaying products on a shelf or table while still contained in their original boxes.

Have Something Seasonal

Consumers will definitely pay attention to your shop displays if they are timely.?

By carefully watching your retail calendar, your visual merchandising matches the appropriate shopping occasions and seasons.

Consider Your Customers’ Walking Path

We should always position seasonal displays in the store's front, as is traditional knowledge in retail merchandising, but what about the rest of the store?

Following your clients' footsteps as they move about the space is an excellent approach to improving the layout of your shop. Are your store's various areas marked so potential customers can see them from all directions? Are your best-selling products dispersed across the shop, or are they all in one location?

Defining groups or sections is crucial even if you want consumers to see as much of your inventory as possible since you don't want to overcrowd any part of your store.

Find Ways To Keep Customers In Your Store Longer

Because we are easily persuaded, if we observe a store empty, we automatically believe that no one wants to shop there. On the other hand, seeing more consumers in a store can make us feel FOMO (fear of missing out).

To improve foot traffic and the possibility that consumers will make more purchases, it is in your best interest as a merchant to keep people lingering in your store.

Get Creative With Your Storefront

Retailers should entice consumers to enter their establishments, whether or not they are familiar with the brand identity.

Because of this, it's crucial to consider both the outside and the inside of your store.?

Get creative with some DIY retail display ideas and try something different outside your store instead of utilizing the standard foldable chalkboard sign.?

Include a catchy saying or illustration, or recycle an interesting object for your signage.?

There are no boundaries to creativity.

Have Something For The Kids

This advice works for other stores and kid-focused businesses like toy stores and bookstores for children. Shopping with children may be stressful for many moms, which is the exact opposite of how you want your customers to feel inside your store.?

You may provide mothers the much-needed chance to shop freely by ensuring the kids are having fun. This will encourage consumers to stay longer and spend more money at your store.

Localize Your Retail Displays

If you manage many stores, make sure your retail display ideas reflect the tastes and preferences of each location. Pay attention to regional fashions and top sellers, and place them prominently in your retail displays.

Your POS statistics and retail analytics can help you illuminate these revelations.?

Use the information to help you decide what to sell by identifying the most popular categories or commodities in various cities.

Use Technology To “Extend” Your Store Display

Space conveys value in shopping. The perceived value of the goods increases with the amount of space in a store or showcase.?

Because of this, many luxury businesses show products in stand-alone displays, whereas bargain retailers overstock their aisles with goods.

Depending on how you want to be regarded, you should decide how much room to use in your store. But one thing is sure: you should employ fewer items in your display if you don't want visitors to assume that your products are subpar.

See if you can use technology to stretch your retail product display ideas if you want to show off your complete product range without overcrowding your shelves and racks with an inventory.

Key Takeaway

Often, your only chance to get your target audience's attention is through a display. It must captivate viewers at first glance, keep them there to discover what it offers, and persuade them to learn more about the offering—be it a good concept, product, service, or demonstration.?

The most powerful retail display ideas employ a few essential techniques to speak volumes in a brief amount of time. The best possible retail display ideas are created by combining display types, color, typography, and clarity.

Need a retail consultant on how to maximize and optimize your retail environment?

BeMyEye has been a trusted company and has helped a lot of retailers achieve their perfect store. Give us a call, and we’d happily assist you in your perfect retail store execution.