16 Magic Tips That Will Help Your Construction Company's Website To Be Noticed By Prospects.

What comes to our mind first when we think about construction companies?

Pictures of ready buildings and the buildings under construction.

And what doesn't come?

Probably the competition and project bidding.

There are millions of construction companies all over the world.

If you are a construction company not all of your prospects may be aware of your presence in the market.

A well designed and attention attracting website may help you with it.

First of all, let's have a look at what pages you might have on your construction Company's website.

1. The home page is the face of your website.

You can put pictures of your best projects with descriptions, your team. These Pictures should be of high resolution but at the same time not extremely heavy in order not to slow down the website loading. You can also put a professionally prepared video-presentation of your company.

It would be better if you put before/after pictures for your projects. It is a proven tool in the advertisement to attract your prospects' attention.

Speaking about your advantages and why your company differs from the competitors, your story, your awards, your contact details may help you to build trust.

To attract more attention you can also use animation.

2. Your services page(s)

Here try to be more focused and precise about what exactly you are doing. Don't be a company that does "everything". Write about each service simply by pointing out which benefits it brings for your customers.

If you have multiple services you can even make separate pages for each of them. This will help to improve your SEO.

3.Your projects page

Make sure that you have up-to-date project information with good pictures of descriptions. You can also let your website visitors see your projects even via live streaming by placing the webcam observing the construction.

Online plan room feature may allow everyone who is involved in the project sharing all updated and revised documents.

4. A news page or a blog

According to statistics, only 31% of construction company have a blog page and about 60% have a news page.

So if you have a blog and constantly update it then it will help you to stand out.

In your blog, you can cover the answers to the most frequently asked questions by your customers.

Share your company's news, awards received.

Mention local areas like countries, cities, and so on. It will help your blog posts rank for searches where a geo-target is included.

Don't forget to add ''share'' buttons for your blog posts. It will help to attract more traffic to your website.

Try to write about such topics that will be interesting for your prospects all the time and not only in a short period.

Here some ideas:

What to expect from the building process.

Dealing with the council - the ins and outs of building consent.

The life of a house.

Commercial building design tips.

10 ideas to save money on your new home.

Source: https://www.workflowmax.com/blog/builders-and-construction-companies-what-do-you-need-on-your-website

5. Career page

This page is optional however having this page will help you to attract the right candidates and, ?t also serves as a good source of information about your company.

Nowadays 69% of the construction companies have a career page on their websites.

6. Separate pages for different locations in case, if you have more than one, will help you with ranking in terms of the location search and feeding the search engines the right information about your company.

 7.Contact details

Adding your location/locations on the map will contribute to your SEO.

Now let's have a look at the other elements that it is better to have on your website.

The 2 mentioned below points can be described as specific ones for the construction company's websites:

1. Customer portal. Today only 17% of construction companies have this feature.

Which benefits does it give to your customers?

After logging on the clients can track the project's progress, get in touch and have a direct conversation with the project manager via a feedback function, pay invoices.

Having the customer portal is a great way to show a unique value for your customers.

2. Project bidding-management software allowing contractors to retrieve project specifications and prequalification forms is becoming increasingly common.

It creates a streamlined system to get accurate contractor bids.

Online project bidding-management software helps office staff with not sending out documents for each request and saves their time.

Which other tips can you also apply on your website?

1. A responsive website that can be compatible with other devices rather than a computer

2. Navigation that is searchable by industry and project type (if applicable)

3. Having interactive elements (the element like icon or button interacts with the movement of the cursor ) is a good tool to draw more attention.

Only 40% of construction companies websites have them. 

4. Consistent design (keeping all elements the same throughout your website) on your website will help the users to memorize better your brand name.

5. SSL certificate is necessary especially if you get personal information of your customers on your website. Besides, it helps you to compete with other websites.

6. Call-to-actions are important for almost every type of websites which aim is to increase the revenue.

Put these call-to-actions on several places preferably on every page.

Your goal here is to get your prospects' names, numbers and emails if possible and then show them the unique value in the follow-up call.

7. Downloadable resources have been always served as a lead generation tool.

You can propose your customers to download a “New Home Budget Sheet”, itemizing every part of a new build, with the estimated percentage of the total cost next to it.

If someone downloads your “New Home Budget Sheet”, chances are pretty high they are probably thinking about building sometime soon.

3 days after they’ve downloaded your guide, you give them a call to see how useful they’ve found it and if you can help them with their project or any questions they might have.

Source:https://www.workflowmax.com/blog/builders-and-construction-companies-what-do-you-need-on-your-website

Sources used:

https://www.constructionbusinessowner.com/marketing/top-10-components-effective-construction-website

https://buildthis.com/how-to-build-a-construction-company-website/

https://www.workflowmax.com/blog/builders-and-construction-companies-what-do-you-need-on-your-website