16 hours free(mium) BCG Pricing Strategy course on Coursera

BCG is excited to bring you a new digital learning opportunity to enhance your organization’s Pricing expertise. BCG has partnered with the University of Virginia Darden School of Business to create a four-course specialization on Pricing Strategy. The specialization is taught by BCG pricing experts Jean-Manuel Izaret and Thomas Kohler and available on Coursera.

Watch a short preview of the courses here

Thousands of learners have accessed the content already, harnessing BCG’s unique approach to pricing to increase price realization and maximize profits. This online learning experience is designed to improve pricing skills for business professionals, especially non-pricing experts like new pricing analysts and product or sales managers.

Direct course links:

1. Cost and Economics in Pricing Strategy
2. Customer Value in Pricing Strategy
3. Market and Competition in Pricing Strategy
4. Pricing Strategy in Practice