15th Jan, 2022
2023 will be a chaotic year for martech - Scott Brinker
The martech companies that will struggle the most are those that have taken a ton of VC money to put breakthrough growth over profitability — but they have not achieved such high-velocity and sustainable growth yet. To survive, they must reorient to profitability. But they must do so while offering clear value to their customers, at a competitive price point, with at least some axis of meaningful differentiation. Continue Reading >>>
Salesforce starts 2023 with 10% layoffs
CRN breaks down the five important pieces that led up to Salesforce massive layoffs, which will see over 7,000 Salesforce employees terminated. The reasons are:
Building a great B2B marketing function aligned with different stages of buyer journey - ???? Andrei Zinkevich ( FullFunnel.io )
Interesting and updated post by ???? Andrei Zinkevich in which 5 important areas are highlighted. They are:
2023 Mobile Messaging forecast - Customer.io
Read the article to understand the following "Top 3 Trends "
Trend #1: Brands are experimenting more with in-app messaging
Trend #2: Brands are adopting more low-code and no-code tools?
Trend #3: Brands are shifting to omnichannel marketing that combines email and mobile messages
Loyalty in a Data Privacy-Centric World - Martechvibe
Forrester, a research and advisory company, coined the term?zero-party data ?to speak about data shared voluntarily by customers with the brands. When brands collect first-party data by tracking customer interactions and behaviours on their website, they build first-party data assets. Customers are not openly disclosing information about their every move, so marketers and customer experience experts are tasked to observe and predict customer behaviours. In the case of zero-party data, there is no room for inference.
Zero-party data consists of loyalty programme memberships, data collected from interactive quizzes and game responses, preference data, and purchase intentions shared by customers.
Marketers refer to zero-party data as a gold mine as it is definitive and trustworthy. While dealing with zero-party data, brands have to trust what customers are sharing with them. Using this data, brands can directly access customer intentions. This data is not collected by keeping customers in the dark.
Data Clean Rooms - The Wall Street Journal
Known as data “clean rooms,” these secure, cloud-based solutions are designed to allow companies to integrate customer information without exchanging personally identifiable information, in compliance with modern data privacy regulations. As the technology evolves, brands, agencies, media companies, and tech platforms are racing to create or implement their own data clean room solutions. In this environment, ecosystem players can position themselves for success by taking a proactive and strategic approach to adopting clean room tech, processes, and talent—while staying mindful of marketplace trends, including increased demand for more granular attribution and measurement.
2022 in Review
Check out following posts by various companies on what they delivered in 2022 and how are they seeing 2023
Customer.io - 21 meetups across the globe [Read here ]
No recap published Braze ; Intuit Mailchimp ; Bloomreach ; HubSpot ; Salesforce ; Twilio
Upcoming Events
Virtual Superclass January 2023 ( Twilio )
Superclass is designed to put YOU in control of what and how you learn during this time. As part of Superclass you’ll experience:
- Code-driven, interactive discussions ??
- Hands-on exercises with Twilio APIs ??
- 1:1 access to Twilio experts to ask your own questions ??
#Growthmixer2023 - Kuwait ( MoEngage )
#GROWTH is an invite-only, exclusive community aimed at fostering growth & sharing new insights for growth marketers, product owners, entrepreneurs & CRM/analytics professionals from consumer brands. The focus of the community is on sharing the latest insights related to driving customer engagement, retention, loyalty and growing customer LTV.