#155 of weekly news across Product, UX, Design and Dev ??

This week we explore impact mapping workshops, a better way to do competitive analysis, the 9 rules of design research, Nubank's strategy shift and much more.

Enabling the Team ??

• Yes, You Can Measure Software Developer Productivity by Chandra Gnanasambandam , Martin Harrysson , Alharith Hussin , and Shivam Srivastava. While the topic often gets ridiculed online, this article offers some valuable insights. However, the authors caution that focusing too much on coding over design could lead to a Cobra effect.
• Measuring Developer Productivity? A Response To McKinsey - Gergely Orosz and Kent Beck challenge McKinsey's methodology, arguing that it places too much emphasis on effort and output rather than meaningful results.

Product Direction ??

• How To Run An Impact Mapping Workshop - Mark Dalgarno offers a comprehensive guide on running an Impact Mapping workshop, highlighting its effectiveness in clarifying project goals and stakeholder involvement.
• 11 Lesser-known Mistakes PMs Make During Discovery - Aatir Abdul Rauf heds light on the lesser-known but common mistakes that Product Managers make during the discovery process, such as poor planning and lack of focus.

Continuous Discovery ???

• A Better Way To Do Competitive Analysis - 'Lade Tawak advocates for a nuanced approach to competitive analysis that goes beyond traditional feature-based methods, incorporating both qualitative and quantitative research.
• The 9 Rules Of Design Research - Erika Hall presents nine rules for effective design research, debunking common myths and emphasizing the need to ask the right questions.

Continuous Design ??

• How To Create An Ai Style Guide: Write With ChatGPT In Your Own Voice - Tiago Forte provides a step-by-step guide to train ChatGPT to write in your own voice, aiming to solve the AI's robotic-style problem.
• The Tyranny Of Collaborative Ideation - Lars Jerichau argues against the effectiveness of collaborative ideation, presenting scientific evidence that solo ideation often yields better results.

Continuous Delivery ??

• Why We Killed Our End-to-end Test Suite - Building Nubank - Alex Freire explains why Nubank transitioned from an end-to-end test suite to a contract and acceptance testing strategy, resulting in improved software quality.
• Yes, You Should Test On Production… - Marco Chiappetta discusses the concept of "shipping confidence" and how it varies depending on the software and developer expertise.

UXDX EMEA 2023 Prices Increasing

?If you haven’t gotten your ticket yet you’ll miss out on the amazing talks from companies like:

• Google
• J.P Morgan
• Docusign
• King Games
• Adyen
• Comcast
• Volkswagen
• and many more

Prices rise this weekend so don’t delay!

Upcoming Events ??

• UXDX EMEA: Oct 11-13, 2023
• UXDX USA: May 21-23, 2024
• UXDX APAC: Aug 6-8, 2024

Get Involved ???

• Have a case study to share? Apply to speak at our upcoming events!

Stay tuned for more insights next week! ????