15 years in, the 1 social media trend I know for sure
Katie McKiever, MA
Award-Winning Social Media & Communications Consultant | Employee Advocacy Strategist | Personal Brand Expert | Brand Journalism Leader | Speaker | LinkedIn Trainer | Thought Leader Partner
Stick around for the Social Media News to Use below. This week's top five (or more!) most important updates to help you grow your brand.
I've seen a lot in the last fifteen years working in social media. The one trend that's a guarantee is that things are constantly changing and we all just have to be okay with that. Features get removed, longtime strategies stop working, platforms go away, CEOs go before Congress. It's all about staying nimble and true to your ultimate goal, and taking action.
LINKEDIN: Making Premium even more enticing.
LINKEDIN: I'm interested in seeing how they activate this on LinkedIn.
META: It's officially here, but they've done away with the additional reach that they initially promoted with the subscription.
META: For my news friends.
META: People want "the next Twitter" so badly. I don't think it's going to come as soon as some want it to. There certainly is a lot of hype around this news though.
SOCIAL MEDIA: "Between 2019-2022 all industries have seen a drop in overall engagement on Facebook, Instagram, and Twitter."
领英推荐
TIKTOK: It wasn't pretty. You saw my deeper take on IG Stories if you follow me there.
YOUTUBE: Another platform adding podcast features.
BUSINESS BONUS
Here I share articles that might not be social media focused, but helpful for general business and brand building.
MARKETING: Don't even get me started on the topic of employee advocacy. It's one of my favorites. I've led employee advocacy programs two times over and it is POWERFUL regardless of the size of your company.
If you aren't already, be sure to subscribe to this weekly newsletter by clicking here to get the most important social media news and platform updates right to your inbox.