15 Ways to Find the Perfect Kraft Paper

Trying to find the perfect kraft paper can make any designer feel a bit like Goldilocks. This one's too dark, this one's too light; this one's too rough, this one's too smooth - sound familiar?

Before you know it, you’ve spent hours looking at paper samples and you’re still not sure you’ve found the right one.

I get more questions about kraft paper than other type of paper out there. So, I decided to dive deep into The Swatchbox and put together this guide to help creatives find the perfect kraft paper.

WHY CHOOSE A KRAFT PAPER?

Kraft papers are a natural choice for visually communicating a message of sustainability or environmental friendliness.  Other traits associated with kraft papers: organic, natural, healthy, pure, rustic, earthy, nostalgic and authentic.

Their versatility makes them a great choice for design with a minimal or deconstructed aesthetic, or paired with a foil stamp for a hint of unexpected luxury. The good news is that there are plenty of kraft papers to choose from, the secret is finding the perfect one for your project.

Click here to see 15 ways to find the perfect kraft paper (and matching envelope) for your next print project.