15 Useful Blog Post Ideas

Do you want to establish yourself as an expert and demonstrate your authority? Writing blogs consistently should be part of your strategy… BUT… you keep getting stuck and you’re in a rut. If this has happened to you - you’re not alone.?

Coming up with weekly blog post ideas isn’t easy,?especially if your team is small or if it’s just you. At some point, you’ve probably hit the content brick wall and asked yourself, “Is there anything valuable left to post about?”

First, remember this…

“We are saturated with content on every topic. However, every topic has a shortage of quality content!”

Everyone who publishes blogs has faced the same struggle. Even if publishing content is your main source of income, it doesn’t mean every now and then you don’t sit down and think,?now what??

To help you reduce the stress and make it easier for you to come up with ideas, here are 15 Useful Blog Post Ideas you can use to help your audience and establish your authority in your niche.

Start with Your Goals

The 15 ideas are grouped based on 7 goals for a blog post. This way you can write posts that best fit your needs, rather than just churning out content.?

1. Human Blogs
2. Generous Blogs
3. Promotional Blogs
4. Controversial Blogs
5. Entertaining Blogs
6. Timely Blogs
7. Engaging Blogs?

Let’s start with the 15 ideas to help you strike back against writer’s block. Then next week we will start to break down these 7 goals and how you can use them.?

List Blogs

List blogs are everywhere because they work. Create a list of books, tools, resources, or any other thing that your audience will find useful.?

J&L Marketing’s blog gets a ton of traffic when we post list-style articles relevant to digital marketing, social media, etc. So, guess what we keep posting??

How-To Blogs

How-To blogs are another staple blog post idea. These blogs describe how to execute a process. It works well when you use images, video, or audio to enrich the blog and make it as easy as possible for your reader to take action.?

Case Study Blogs

Headlines that include “case study” make your article sound more valuable than a regular blog post. Case studies carry weight; you know you’ll learn something from a case study post because they always open the hood on something we’re curious to know more about.

Case study blogs outline and unpack the details of a project, event, or process and show you how it turned out.?

Problem/Solution Blogs

This blog’s format is simple:?

1. Define a problem
2. Present the solution?

Occasionally this blog crosses over into the territory of other blog post types such as FAQ blogs, How-To blogs, or Checklist blogs.?

You’ll start to notice that a lot of the J&L Marketing blogs are problem/solution posts because?that’s what we do – solve problems.

Our goal is to help businesses move the crowd, crush the competition, and count the money.

Naturally, this leads right to solving their problems when it comes to their toughest competitors…

How to out-smart the competition, so they don’t have to out-spend them.

So, we write a lot of solution-based blogs.?

FAQ Blogs

If you get repetitive questions from clients and/or prospects, there’s a good chance they search Google and other search engines for the answers to these same questions.

For example, I love using Quora to figure out what content to create. On Quora, people ask questions, and anybody can answer them. You can search for “HVAC or Digital Marketing” (or any relevant keyword for your business) and see what the most asked questions are around it. Then you can create content around these topics.?

One question we get day after day is?how can use digital marketing to retain more clients???So, J&L Marketing writes blogs answering that question.

Research Blogs

Conduct your own research around a topic in your niche because it’s one of the best ways to build blog content that gets attention.?

Not only will this frame you as the authority, but this type of blog can serve as a valuable resource and be linked to other blogs referencing your research. Remember… when another website backlinks yours… your SEO ranking goes up.?

Checklist Blogs

When the content you are delivering can be broken into a “checklist” it will frequently perform better. People like this format because it’s easy to digest and act on.?

The Ultimate Guide Blogs?

The ultimate guide blog is a detailed, comprehensive post on a topic in your niche. The most important part of this type of blog is that you’re true to your word. If you promise the ultimate guide,?you need to deliver.

Definition Blogs?

Many niches have their own unique ideas and some of the language or terms they use can be confusing. The definition blog works well here.

Create a series of blog posts that define aspects of your niche. Just because you know a lot about your industry doesn’t mean your client does.?

What basic knowledge does your client need to know that you’re overlooking?

Series Blogs?

Look for opportunities to break a topic into a series that can be released over a short period of time. Reference and link these articles together as you publish them.

Stats Blogs

This blog post (like the Research Post) works best when you can use statistics that you have produced. You can also curate and pull stats together from multiple locations to create a good statistics post.

These blog posts are also great reference points for other blogs to use and can help your SEO.?

Pillar Blogs?

A Pillar blog uses evergreen content that is relevant to your company’s core competency. Create a content pillar that you can link back to often. This helps you create a consistent source of traffic for you and your business.?

The more Pillar blog posts you create the better.?

Video Review Blogs?

With a Video Review blog post… just review a video that’s related to your audience. This can be done as either a review

of the whole video, or you can take screenshots, add explanations, and embed the video into your post.?

Tips Blogs?

This is one of the easiest ways to create a blog post. Just compile a list of tips for your audience. These can be tips?on how to do something better, tips for getting a good deal on something, or any other relevant subject for your audience.?

SAQ Blogs

The Should Ask Question blog is a variation of the FAQ post. This is a question that customers or prospects don’t ask—but they should.?

What are your customers always overlooking that you can shine a light on??

For example, businesses overlooking using their previous client data in their Google Search advertising are missing out on a huge opportunity to increase client retention at the moment of defection.

In the next article, we will get specific on the first two goals:

1. Human Blogs, and...
2. Generous Blogs

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Scott Joseph is a business growth expert with 31 years of sales, marketing, and leadership experience. He serves as the CEO of?J&L Marketing which is considered one of the leading digital advertising and direct marketing agencies serving some of the world's most successful and aspirational brands such as; Shell Oil, BMW, Mopar, Stellantis, Fastline, Melindas, and more. At 35, he purchased the first of three Honda dealerships and has increased their valuations by over?500%! He's the founder and host of the move crush count podcast, delivering content that helps businesses grow. In each episode, top business leaders graciously share their secrets to building industry-leading cultures and growing their businesses and brands exponentially. In addition to running multiple businesses, he creates and facilitates mastermind groups and events such as Business Bourbon & Cigars where attendees demonstrate a COMMITMENT, CONFIDENTIALITY, and WILLINGNESS to both give and receive advice and ideas. These exclusive communities help you think bigger and stretch beyond your boundaries.