15 Top Tips For Creating Highly Shareable Social Media Content

People are always on the lookout for something unique, hilarious, or significant to share with their own friends and followers when it comes to social media. If a company's content meets one of those criteria, it might go viral. While every corporation wants its most recent social post to be seen around the world, getting more of a voice is difficult.

Here are 15 outstanding ideas for producing highly shareable content that their social media followers will be eager to assist distribute to relevant target audiences.

1. Remember That You Are Not The Target Audience For Your Content.

Make a point to go through each portion of the content and make sure that it's appropriate for your target audience. Remember that your content is intended for your target audience, not you. Many businesses and individuals alike produce content without considering the issues they solve for their targeted demographic. When the content is purposeful, genuine, and helpful, it is publishable

2. As You'd Do With A Streaming Series, Run 'Always On' Content 24 Hours A Day, 7 Days A Week

According to the HubSpot research, 65% of consumers are more likely to share a brand if it allows them to interact with other people. To improve sharing, in-house, and third-party studios must move away from relying on a writer/art director to generate "influencer" content and focus instead on creating "always on" material as if they were a TV network.

3. Use Headlines To Promise Something New That People Will Love Or Hate

You want to create a headline that makes your readers feel like they've found something new, and will either love or hate it. Your headline should be punchy and to the point, while still giving readers an idea of what your article is about. For example, a headline about a new type of ice cream might read "Introducing the newest flavor of ice cream: chocolate cherry!" This headline not only tells readers what the article will be about but also entices them to keep reading. Similarly, a headline about a controversial new law could read "The government's new law: why it's sparking outrage!" By focusing on the emotions that your article will evoke, you can create a headline that will grab attention and encourage readers to click through.

4. Utilize Influencers And Storytelling

People prefer individuals over brands, particularly those with similar interests. Furthermore, the most shareable material has a narrative to it. State a problem and describe the issue, followed by a solution. Stories are more shareable than facts, and when people identify with what you're saying, they're more likely to spread it around.

5. Provide Trending Topic Education

On a popular subject that your followers are interested in, provide instructional material. Give them ideas on how to run a firm or raise strong daughters on International Women's Day, for example. The themes are hot, and you're addressing the problem head-on, but you're giving advice from your personal viewpoint.

6. Make Use Of Bright Colors And Short Articles To Your Advantage.

My number-one advice for producing shareable material is to use vivid images and brief postings. These are critical for increasing interaction and creating shareable content. It's less likely to be boosted by algorithms or passed around if your material is too lengthy or not visually appealing.

7. Make it Relevant

What will make people share it or send it to their friends is relatable content. People will always appreciate a company that understands their everyday lives and difficulties, whether humorous, dramatic, or provocative.

8. Take Advantage Of The Power Of Trends

It's not uncommon for a topic to take precedence over the form. It should be without a doubt excellent. However, if you can catch that wave, you should be able to ride it. It works for almost every social media platform out there with some changes.

9. You'll Need A Strong Hook, A Memorable Slogan, And An Appeal To Action.

The three components of highly shareable material are a relevant hook, an eye-catching graphic, and a strong call to action. The wonderful part about content creation is that you may convert one meaty piece of writing—such as an article or a white paper—into many other shareable pieces, such as a social media list.

10. Be Funny

According to research, the most common reason people share social media content is to amuse their friends. The right meme will spread like wildfire compared to a carefully created infographic. If you don't believe me, go onto your social media feeds and look for posts that have been shared the most. Start off by amusing people first and then get down to business once you have their attention.

11. Consider Each Piece Of Content As A Story

Highly sharable material must be hilarious, heartrending, or life-changing in some way. That's simple to say and difficult to do. Consider it as a narrative if you're talking about a piece of advice. Introduce characters by telling a personal story if you're discussing a piece of counseling. This implies you'll build connections and enhance your chances of getting engagement.

12. Be In The Moment

Too many businesses "craft" what they believe will work, while social media truly exposes what is working! Take advantage of what people are discussing and share at the moment; you'll be more relatable as a result. Your "always on" plan should be focused on the present.

13. You'll Need to Understand the Motivations of Each Platform in order to Properly Utilize Its Power.

Creating shareable content may seem like finding a needle in a haystack. However, you can make your material more shareable socially by leaning into the platform's incentives: humor, belongingness, inspiration, and so on. There must be an emotional aspect to your work that encourages people to want to spread it.

14. Start A Conversation

Don't be afraid to experiment with different ways of presenting your message. Focus on material that will engage your clients' communities and elicit a reaction from them. Be open to hearing feedback and using it to shape your strategy.

15. Get Personal

People appreciate businesses that are transparent, relatable, and down-to-earth. Share your company's story and let people know who you are! Doing so will make them more likely to do business with you and recommend you to their friends.

So there you have it, 15 ways to help produce shareable content. No one said it was going to be easy to use social media for your business. But then again, if it was easy, everyone would be doing it and you wouldn't have the advantage. If you can produce shareable content, you'll be well on your way to social media success!

What other strategies do you use? Let us know in the comments!

Robert Stern is a Social Media Expert who believes that utilizing the power of a story isn't only effective, but also fun. When small business experts don't have the time or inclination to write their own copy, he assists them in finding the right words and content.

Robert hates cinnamon and loves food shows. Say "Hi" on?Facebook, Message me on?LinkedIn, or reach out on?Instagram..