15 Social Selling Statistics For 2021

Social Selling, done right, can create a continuous flow of inbound leads, create outbound opportunities, increase the speed of the sales cycle and so much more.

Some companies and some sales teams, however, just aren't using it yet.

They have their reasons.

In fact I wrote about those reasons (and how to overcome them) in an article last week.

For anyone who still needs convincing, or for anyone who wants to know what is working RIGHT NOW in 2021 in the world of social selling, here are 15 pretty awesome statistics I think you'll enjoy:

1) 92% of B2B buyers are willing to engage with a sales professional who is known as an industry thought leader.

2) 90% of C-level execs are IGNORING cold calls.

3) Social Sellers are 51% more likely to achieve sales quotas.

4) 84% of C-level execs consult social media BEFORE making purchasing decisions.

5) 41% of B2B buyers view 3-5 pieces of content online before interacting with a salesperson.

6) Sales professionals with a strong SSI score (social selling index) have 45% more sales opportunities.

7) Only 28% of companies are prioritising social selling.

8) Social selling is responsible for generating half of revenue for 14 major industries including computer and network security, health care and financial services.

9) LinkedIn is the top social media platform used for social selling by reps. Twitter and Facebook were runners up.

10) Using LinkedIn's Social Selling Index score as an indicator, only 1.4% of sales professionals are ranked as top sellers, which requires a score of 70 or greater.

11) 65% of salespeople rely on social selling activities to fill their pipeline.

12) 31% of B2B professionals said that social selling allowed them to build deeper relationships with clients.

14) Content shared by employees receives 8x more engagement than content shared by brand channels.

15) 75% of sales reps report not receiving ANY social selling training.

That last statistic is quite a scary one, but also a HUGE opportunity. Now is the time to get ahead of your competitors, invest in social selling and start leveraging platforms like LinkedIn to its full potential.

To get you started, why not check out this video on my YouTube channel:

It's short and sweet but will help you with a few tips and tricks to get you and your team started with LinkedIn and social selling.

If you and your team are really keen to get the most from LinkedIn and social selling then check out my upcoming new book "The Ultimate LinkedIn Sales Guide" which is available for pre-order on hardback and Kindle and is coming out in April 2021.

It's the most up to date and comprehensive book on turning LinkedIn into a lead generating, sales generating and revenue generating machine. It covers everything from fully optimising LinkedIn profiles, building industry leading personal brands, sending effective written, audio and video messages, using all of the search filters and features, creating super engaging content, winning strategies, tools, cadences and so much more.

Thank you again for taking the time to read this blog! If you enjoyed this post please click LIKE and click SHARE to share it with your network.

If you enjoyed it please do take time to read some of my other recent posts:

Just Pick Up The Phone and Call!

The ABC Of Social Selling

The Modern-Day Sales Prospecting Stack

The 10 Things That Will NEVER Change In Sales

About the author: Daniel Disney is one of the world's leading Sales, Social Selling, and LinkedIn experts and is the author of the #1 Amazon Best Selling book, "The Million-Pound LinkedIn Message".

Daniel is currently delivering LIVE LinkedIn Social Selling virtual training sessions and virtual sales kickoff talks for businesses and salespeople around the world. For more information please check out danieldisney.online or email [email protected]