15 Questions to Ask on a Social Media Audit

When was the last time you reviewed your business' metrics to assess growth, opportunities, and what can be done to improve your social presence? As we begin the fourth quarter of 2020, now is the perfect time to perform a social media audit to determine if you should stay the course or make a few changes in your digital marketing. Below are some key questions for a social media audit.

Social Media Audit

1. Does the content posted on your social media platform speak to your customer? Are they engaged?

2. Are you consistently posting three times a week?

3. Do you vary your content (graphic, video, infographic, article)?

4. Do you utilize data analytics to post at the best time?

5. Do you utilize data analytics to determine which posts have the best engagement?

6. Do you add 3-5 hashtags especially one or more that are trending?

7. Do you invite those engaged with a post to like or follow you?

8. If appropriate do you tag partners or other businesses to increase your reach?

9. Do you have a social media content calendar?

10. Do you integrate your social media platforms with other marketing tactics?

11. Does your social media platforms meet branding guidelines?

12. Do you have more than one administrator?

13. Is your social media profile complete with contact information including links?

14. Have you updated your photos on social media platforms?

Bonus- Set up competitors pages to watch to see how their engagement and reach compare to yours.

Social interaction between businesses & customers, business growth, is a growing trend that increases sales and improves brand loyalty. Successful businesses are utilizing several social media platforms to build brand awareness, increase engagement and sales as well as retain customers.

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