15 Pro Tips for Writing High-Converting Sales Copy

Once you’ve done your market research and determined who your ideal customers are…

Once you know their pain points, needs, desires, and all the little things that make them tick, you can start turning all these insights into high-converting sales copy.

Here’s a 15-point checklist that will help you write persuasive funnel copy that resonates with your audience and hits the psychological triggers that get them to take action.

1. Good copy starts with knowing who your audience is.

If you don’t know who you’re writing for, you can’t sneak into their minds and address their needs, fears, desires, and secret wishes.   

2. Use the same language your buyers use to connect with them.

Avoid jargon and complicated words your readers don’t understand.

You must speak the language of your prospects.

3. Don’t expect your copy to magically appear when you start typing.

Apply a solid copywriting process of research, planning, writing, and editing.

Good copy is carefully crafted, line by line.                                    

4. Start at the end.

You can’t write compelling copy if you don’t know the goal of your content.

Each paragraph and each sentence should contribute to achieving that goal.                                            

5. Have a genuine interest in helping people.

Solving real problems is more important than understanding persuasion tricks.

Even the highest-paid copywriter can’t write good copy for a product nobody wants.

6. Translate each product or service feature into a benefit.

Ask yourself: What benefit will this feature provide to the customer?                          

7. Write for scanners and readers.

Scanners want to grasp your main story by skimming your headlines, subheads, and bullet points.

Readers want to know the finer details.

The flow of your copy must keep both groups moving.                              

8. Persuade with emotion. Back up with facts.

Appeal to people’s emotions to persuade them to buy, and help them justify their purchase with logic and facts.                                                

9. Engage readers with stories.              

Stories are infinitely more riveting than sales pitches.                                  

10. Take away the reader’s objections to buying from you.

What’s stopping them from taking the next step?

Anticipate the objection and shoot it down with your copy.                                                             

11. Boost your credibility with social proof.

Let people know who else has hired you or how many projects you’ve completed.

Create a sense of popularity by mentioning your waiting list.                                                                               

12. Appeal to people’s fear of loss.

What are people missing by not buying from you?

13. Overcome buyer’s procrastination by nudging them to make a decision.

Apply the power of genuine scarcity: offer a time-limited promotion, create a limited edition, or have limited availability.

Or add a countdown timer to create a sense of urgency.                                          

14. Reduce or eliminate your buyer’s risk with a guarantee.

A guarantee can give people the confidence to buy.

15. Always be authentic and honest.

Don’t bend the truth in your copy to make it more appealing.

Your promises, facts, stories, social proof, scarcity, urgency, and guarantee must all be accurate and true.

To learn more about writing copy that converts for your own online executive coaching program, sign up for my free training here.

(This post originally appeared here.)?