15 Local SEO Statistics Every Business Owner Should Consider in 2021

If you're a local business owner, it's obvious to drive more local clients to your business. In terms of that, local search engine optimization has become a more crucial factor in growing your business online. So, if you want to walk along with Google updates, you should be aware of the algorithms that Google releases often.

Without adopting new SEO strategies, your practices in your business might be obsoleted. To make you understand more about local search engine optimization strategies, we've compiled 15 local SEO statistics every business owner Should Consider.

Needless to say that these SEO statistics will make a way out for your local business, which strategies will be effective to be safe from the Google penalty? We're here to let you know the importance of local search engine optimization solutions that you've been missing right now. Let's dive into the main topic.

15 Local SEO Statistics Every Business Owner Should Know for Their Marketing Strategy in 2021

Over time, local SEO strategies have become an integral part of local businesses, and they have been dipping their toes in local SEO strategies. If you have done the right job, it will generate more leads and online traffic. The following comprehensive local SEO strategies will accelerate your local business.

1. Conversion is about 80% of Local Searches

This is an eye-opening stat that can flatter everyone. When you intend to apply a local search strategy in your business, the success will come after behind you. I'm not telling you of daydreaming. It's an accurate and proven method. You know, 80% of local searches turn into conversions, and you should invest in this strategy to grow your online business.

According to the statistics, you must adapt the local SEO strategy for converting more leads. If you want the online traffic to find your local business, you need to invest in local search strategies.

 2. 46% of Google Searches Contain Local Tendency

This is vast, where 46% of all searches on Google look for local businesses. Isn't it? It's one of the best statistics for local business owners to adapt to the local search strategy for their businesses. With the advancement of the modern world, people rely on Google to find a local business in terms of their demand.

Precisely, Google is releasing new core updates for more precise results. So, if you don't start adapting SEO strategy for your local business yet, you can compete with the race. And you're losing your valuable traffic who're searching for your business. So, it's high time to have a local search strategy to drive local traffic into your business.

3. Vast Progression with the term of "Near me" searches

Over time being, the phrase "near me" has become more popular among the users. When people search for local businesses in their area, they use this phrase for more accurate results. So, "near me" searches have been increased by 500% over a couple of years. What does it mean?

People are looking for a local business online by searching this phrase and the business owners who have been involved in local search strategy, and they can easily grab those customers and convert more leads. So, the location of your business is very crucial to this "near me" searches. Because Google will serve the users according to the geographic location.

4. 56% of Business Owners haven't claimed Google in Their Business Listings

Are you a part of these statistics? Or do you know what is google my business? It is an integral part of local SEO, as well as a local business. Having this local SEO strategy, your local business is listed in Google My Business Listing.

So, if you optimize your local business's local search strategy, you have got the opportunity to drive more local traffic into your business. But if you're part of this 56% of retailers, you can't get your local traffic. So, why don't you try Giant Marketers as one of the leading agencies in the market right now?

5. Over 55% of people use voice searches for local business

Did you ever think that people will use voice search to find anything on Google? But surprisingly, it's happening, and even it has been increasing rapidly. About 55% of people use voice searches. So you won't miss the opportunity where more than fifty percent of people are using voice search?

There is a tricky difference between local searches and voice searches, which you need to adapt. To reach these leads, you should optimize your business with local search strategies for verbal searches to rank higher in Google.

6. Users visit 1.5 billion locations related to their Google searches every month

Shoppers aren't simply scanning for nearby organizations; they're additionally utilizing neighborhood search to look at items and administrations. Because of Google searches and surveys, customers are visiting 1.5 billion physical areas consistently. This measurement further demonstrates the significance of a far-reaching nearby SEO crusade for neighborhood organizations.

7. 50% of users' local searchers visit a store a day

Local searches are very crucial nowadays to increase your leads. If you apply a local SEO strategy, it will drive the consumers to the front door of your business. According to statistics, 50% of local users visit a local business a day through local searches. If you apply a location-based SEO strategy, it will help the customers to find your business.

Individuals who are nearer to your business seem to make a buy. These realities imply that you should set up a neighborhood search methodology, so you don't pass up drives prepared to change over.

8. 76% of people searching through smartphones pay a visit to a business a day

Cell phones became progressively famous in the previous barely any years. Individuals utilize these gadgets to look for neighborhood organizations. With such a significant number of individuals over 76%, looking on cell phones, you should adjust your system to reach these versatile clients. In case you're just changing for individuals who search on PCs or voice search gadgets, you'll distance an essential piece of your crowd that utilizes cell phones.

9. 28% of local searches convert into sales

Clients directing nearby searchers have high buy expectations, with very nearly 28% of all ventures with neighborhood purpose bringing about a buy. This is likely on the grounds that searchers realize that the item or administration they are after is close by – they're more averse to think about an area in the event that they're not prepared to buy. Those actualizing nearby SEO techniques aren't simply upgrading their online profile, but on the other hand, are drawing in qualified, high changing over leads.

10. 91% of consumers having age between 18-34 years purchase depending on positive feedback

You can't disagree with that. Can you? It's vital to have positive feedback for your local business. It helps to increase your business and earn more leads. When people search for your business, 91% of them jump to review sections and others' experiences with your business if it is worth visiting your store or not.

Without a local search strategy, you can't drive more traffic and generate leads. So, the local SEO strategy can make your way smooth for managing good reviews, which will drive more people to your business to check your services and products. Besides, once you get good customer reviews, the verbal marketing of your business will automatically be done.

11. 97% of users search the internet for a local business

Now it's a common practice to search online for finding any local business and if the percentage is 97%, it’s appealing. As the practice is being increased to find your local business on Google, it's mandatory to do local SEO to get a higher rank. If you're not involved in it, you can't get those leads who're searching for your business.

It's only possible when you'll do local search engine optimization for your business to appear in the search results so that people can get you easily to take services from your business. The thing you need to optimize your local business and rank for local keywords to find more leads to finding your company.

Should you miss this golden opportunity? If you don't know the exact local search strategy, have faith in Giant Marketers that have extraordinary teams to support you. You don't need to believe in my verbal statement. You can taste the butter yourself.

12. The first result of local searches get 24.4% of total clicks

Don't you think it's huge? Can you imagine how many leads this first placed local business gets every day? OMG! 24.4% of total clicks! If you want to get benefitted from the local searches, you should optimize your local business with a local SEO strategy. If you're still away from this strategy, it's high time to adapt to the capabilities of local searches.

13. 97% of people check online presence before visiting your business

What else have you left in your hand? 97% of users search online to check the visibility of your local business. The scenario makes a strong impression on users' minds to convert into leads. If you can't pass the test, it will leave a very bad impression on their mind. As the percentage is severe, you must build a strong online presence of your business to drive those leads.

If you don't have a website or have a poor outlook for your local business, you can pay a visit to us to find your satisfaction. If you don't know how to optimize your website with local search engine optimization in 2021, you can't make your empire in a local business. Without a proper local search strategy, please don't build a castle in the air.

14. 86% of users depend online to find local businesses

Have you ever thought in this way? A major part of internet users, approximately 86%, find a local business online. Without having a proper local SOE strategy, they won't find your business online to reach you. However, you're losing many leads to your competitors who've already started local SEOs for their businesses.

So, why don't you? It's worth investing in local SEO, which will make more profit than you think. The higher you get rank, the more customers you'll get, and the chances of conversions will increase.

15. 29% of people search at least once a week to find local business

Do you want to miss the opportunity to drive this 29% of people to your local business? They’re not occasional users and they search for local businesses at least once a week. If you get these vast customers and drive them to your business, you'll get more leads.

So, you should go for a local marketing strategy to drive these leads to your company. Only a professional hand like Giant Marketer can give a golden touch to your business to build your empire.

How to optimize your website for local SEO in 2021

So, it’s not a joke to optimize your website for local SEO. Otherwise, you will lose the local consumers to your competitors. And of course, you don’t want to be a part of it. In our previous section, we’ve discussed the Local SEO statistics for every business owner that must know.

In this section, we’re going to reveal some key components to optimize your website locally.

●       According to the statistics, 56% of retailers don’t claim their Google My Business Listings. If you’re a part of this portion, this is your first step to do it. After claiming the listing, you need a regular check of your business listing so that every piece of information remains up to date.

●       You should provide a detailed footer on your website. If you properly input a name, address, and phone number (NAP) on your website, Google will associate them with certain locations for easy appearance.

●       This is important to include the service areas in your website where you provide services. If you have specific service areas, you need to mention them properly to optimize your website. You need to optimize your website with area-specific keywords like city name, zip code, or landmarks.

●       Do you know citation pages are very important for visitors? When users visit your website, the citation pages help them to get acknowledged and also to compare with local businesses. If citation pages are fully optimized, the visitors just look at them and directly get into your website for your services. So, it’s very important to generate more conversions.

●       You can make your service area clear if it is applicable to your business. You should optimize some specialized pages for some specific locations. These pages might be mini home pages where you can insert almost everything for getting in touch with you.

Final Words

This is everything that we've had in our hands about local SEO statistics for your business. We’ve put together 15 local SEO statistics every business owner should know to grow their business. As the majority of all searches are involved in local searches, you must gather knowledge of how you can optimize your business locally for more conversions.

Hopefully, we’ve got you covered with the local SEO statistics by which you can make your confusion clear about the importance of local search engine optimization. Isn’t it? To compete with this competitive market, there’s nothing important than doing local SEO for your business to increase local traffic on your website.