15 FACTS ABOUT FUN TIKTOK I BET YOU DIDN'T KNOW
TikTok is a new subculture! This applies in particular to the Z generation. It is becoming one of the fastest-growing social sites. Users can create short videos with music, filters, and other creative features and then share them with their friends and fans.
1. 200 days for the development of TikTok
The ByteDance team developed Douyin in a record time of 200 days. With more than a billion videos viewed daily within a year, a record of 100 million users was reached. TikTok, as it is known in markets outside of China, was launched in the Western market in September 2017.
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2. A story of two apps
In September 2016, the parent company that developed the software launched the Douyin app for the Chinese market. A year later, in 2017, ByteDance launched the same app called TikTok for markets outside of China. It was aimed at a western audience that was originally part of Musical.ly.
It is interesting to note that there are some similarities between Musical.ly and TikTok in terms of the app's capabilities. This is because ByteDance bought Musical.ly in November 2017. This allowed smooth access to an existing audience. The two, Douyin and TikTok, both run the same software but have separate networks to meet Chinese restrictions and censorship.
3. TikTok has 800 million active users per month
800 million active users, an unbelievable number, considering that TikTok was launched three years ago in 2017. This places TikTok in 9th place on the most popular social websites. LinkedIn, Twitter, Pinterest, and Snap-chat are former entrants, but TikTok has overtaken them in terms of popularity and number of active users.
Of that number, there are 150 million active users in China using the Chinese version called Douyin. Its popularity will grow exponentially as more and more countries welcome the app to their citizens; Asian countries are doing very well. If we can compare how other apps did, Instagram took six years to reach 180 million active users per month, while Facebook took over four years to reach 180 million active users per month.
4. 2 billion app downloads in total
TikTok hits 2 billion customers, India's largest market with 611 ...
In April 2020, TikTok had reached 2 billion downloads. These downloads are done on mobile devices. It is interesting to note that the surge in popularity occurred during the corona virus pandemic. In the first quarter of 2020, it had 315 million downloads. This is the highest number of downloads an app has received in a given quarter.
It is the fifth time in a row that TikTok is the most downloaded application in the Apple Store, and the third time on Google behind WhatsApp and Facebook. It took TikTok a year and a half to reach 1 billion downloads, and just a year to hit the 2 billion downloads mark. It is hard for new accounts to get a massive following. Buy TikTok Followers UK to get more visibility, within a few weeks. This shows how TikTok is developing to grow and attract new users.
5. 41% of TikTok users are young people
Worldwide, TikTok has infiltrated teenagers like no other app. It is quite difficult for the older generation to find their way around the app, but for teenagers, it is easy and amazing. TikTok is used worldwide by 41% of teenagers between the ages of 16 and 24.
Its popularity with this age group was deliberate. The creators of the app chose a target group under the age of 18. You will rightly say that TikTok understands this younger generation better than its competitors. It gives them what they want; they use video to express themselves creatively. This can be done, among other things, by dancing and lip synchronization.
6. The older generation is catching up with TikTok
The age group of TikTok users is getting older. Remember that we mentioned that TikTok is very popular with young people. In the recent past, we have seen an increasing number of users over the age of 18. This age group brought 22.2 million unique mobile visitors, 23.2 million in February, and 28.8 million in March. In April the number was 39.2 million!
It is important to note that TikTok users in the 18-24-year-old age group decreased to 35.3%, while the 25-34 year-old decreased to 27.4% and the 35-44 year-old to 17, Increased 1%. Some good information for content creators that will help them choose the right content for a target audience.
7. TikTok is available in over 155 countries
TikTok has a reach of more than 155 countries and this is growing exponentially. It is available in 75 languages and covers a large part of the world's population. It started with Douyin in China before it was introduced in America as TikTok. It is huge in China because the country's other social sites are blocked.
Asia comes into play very strongly with its growing TikTok fans; Thailand and India respectfully have over 10 million and 20 million active users, respectively. This information helps every marketer to consider their target audience and there is a high possibility that your audience is in one of these countries.
8. Top 10 TikTok usage by country
With coverage of more than 155 countries, we have the top 10 TikTok users compared to other countries in the world. Most of these downloads in 2019 will come from Asia and especially from India. The growth in India cannot be ignored and we have the TikTok development team to take care of this population. It currently supports 15 Indian languages and does a lot more.
India - 119.3 million
USA - 39.6 million
Turkey - 28.4 million
Russia - 24.3 million
Mexico - 19.7 million
Brazil - 18.4 million
Pakistan - 11.8 million
Saudi Arabia - 9.7 million
France - 9.1 million
Germany - 8.8 million
9. TikTok lost $ 8 billion in a week
India currently accounts for 30.3% of all TikTok downloads. It is a market that has grown exponentially. This came with his fair spending package. Until 2019, TikTok faced several issues; TikTok has been accused of lack of security, privacy, and other data abuse allegations that made headlines.
An Indian court ruled on April 3, 2019, that the application would potentially expose children to cyber-bullying and pornography. The Indian government blocked all-new download attempts for its citizens on April 27, 2019. TikTok appealed this decision, and the court overturned the judgment on April 24, 2019. During that week's suspension, TikTok had lost $ 500,000 a day and $ 8 billion in revenue that week.
10. 52 minutes that TikTok users spend with the app every day
TikTok users spend 52 minutes a day using the app. They create and share videos of themselves or watch and entertain others' videos in the app. We have nine out of ten TikTok users who access the app several times a day. Having an app that users spend almost an hour with is no small feat!
Looking at how users spend their time on other sites, Facebook leads the field, with users spending 58.5 minutes a day on the app, while Snap-chat users spend 49.5 minutes and Instagram users 53 minutes on the app. TikTok does a good job considering that the app has only been around for 3 years. And these numbers are important for marketers.
11. One billion video views daily
With over 800 million active users per month, TikTok has more than two million uploaded videos and one billion views of the videos every day. Statistics show that 75% of TikTok users have uploaded a video at least once. Amazingly, TikTok has grown to one million daily video views in its first year of development.
The number of views gives marketers insight and informs them about the right content that can be produced with great commitment. Also, it informs content authors about what type of content their fans will love.
12. TikTok ads
TikTok has developed the app so well and continuously improved it to meet the needs of the users. TikTok Ads is no different. This was announced in early 2019 and is still in development. You can now advertise on TikTok. Brands that have used this feature have had great results.
TikTok ads are chargeable because ads are very rare on this platform. It costs an average of $ 10 per CPM and can be up to $ 300,000 for larger companies. This social platform may not be ideal for small businesses as it also requires a minimum investment of $ 500 for a campaign.
13. 14+ million instructional videos
TikTok diversifies the type of content exchanged on the platform. We have videos with career tips and instructional videos that are becoming increasingly popular. With the launch of #EduTok, TikTok has seen an increase in knowledge-based content that is shared across more than 14 million videos. TikTok is particularly popular in China and India.
The success of educational videos promoting #EduTok has increased the number of hashtag views to 85.8 billion. It's not just instructional videos, we also have financial experts who provide trends and career tips. This is particularly noticeable among users from the United States. Over time, more and more cohorts are formed.
14. The TikTok creators' marketplace
TikTok has creatively created a platform that makes it easy for TikTok celebrities and companies to work together. TikTok's work is home to thousands of influential Tik content creators. Brand logs into this function and searches for a content creator to carry out their campaigns that fit the target market of the brand.
The app works by inviting potential content authors to join this exclusive club. They use statistics on data from content authors, ranging from the number of hits, several favors, publications, and/or comments. This app feature is not open to the public, but instead sends private messages that are an invitation to join this club.
15. Interesting gender distribution of TikTok users
Looking at the gender distribution of TikTok users, it is interesting to note that in the UK, more women than men use TikTok, with a difference of 2 million. We have 8.2 million women and 6.1 million men using TikTok. TikTok reaches 14.9% of women ages 18-24.
Japanese users, on the other hand, have a gender-specific TikTok user base. The two highest age groups that use TikTok in Japan are teenagers with 15% and users in the 40s with 12.1%. There is an interesting distribution of more male than female TikTok users in India. This male TikTok user in India is 20 years old on average. In December 2019, the Indian users were 90.5% male.