#15 ?? Create Customer Personas That Work – A Practical Guide ??

Ever wondered how products like yours manage to hit the mark so perfectly with their target audience? The secret's out: It’s all in the customer personas! In my latest newsletter, I'm revealing how to craft personas that resonate deeply, whether you're in B2B, B2C, or developing internal tools.

Creating a persona is more than just sketching a semi-fictional character. It’s about delving into the details that define your ideal customer's world. But how do you tailor this approach for different business models? That’s where the real magic lies!

For instance, when building a persona for a payments company, it’s crucial to understand the nuances that drive a business owner’s decisions. Think of 'Raj', a tech-savvy, time-constrained entrepreneur in Mumbai. What features would make his life easier? How can your product become his go-to solution?

In the newsletter, I break down the steps to create such detailed and actionable personas. You’ll find insights into researching your market, identifying patterns, and turning these insights into features that meet your users' needs.

If you're keen to make your product feel like it's tailor-made for each user, this guide is your key. Click the link to dive into the full article and transform how you perceive and cater to your audience!

?? Read the Full Article

#CustomerPersonas #ProductDevelopment #UserCentricDesign #dipenderb #buildsense #productfundas

P.S. Want to dive deeper into product and tech insights? Keep an eye out for my upcoming editions. Signing off - Dipender Bhamrah.