15 Communication Challenges in Crisis Response
Naro Tri Buwono
Corporate Communications I CSR I Community Development at PT. BANK NEGARA INDONESIA (Persero) Tbk.
Creating an effective crisis management plan can be among the hardest tasks the internal and crisis communications team has to perform. Not only because the risks are so high, but because crisis is often hard to predict and plan for, and 2020 is the year where we all learned that.
Therefore,?making communication? more flexible, agile , and interdepartmental is crucial. However, this often not so easy to achieve, which is why?communication challenges decision-makers experience during the response stage of crisis management can be significant.
Let’s take a look at some of the?challenges that both communicators and employees face during crisis.