15 Common User Acquisition Mistakes to Avoid
ShyftUp | App Store Optimization & Mobile App Marketing Agency
Global User Acquisition Agency. Services: App Store Optimization, Apple Search Ads, Google App Campaigns, Paid Social
What are the top 15 user acquisition mistakes to avoid? The most awful, horrendous, and unfortunate blunders to avoid at all costs?
Here’s a summary of all 15 user acquisition mistakes:
1) Not diversifying
You should diversify your ad spend to safeguard your investments and gain the most out of your learning experience. First and foremost, if you’re investing every aspect of your marketing efforts into Google Ads, Meta, TikTok, or any other single channel, then you have nothing to compare it with. Furthermore, if your campaign begins to experience success or failure due to a lack of data, then it will be difficult to determine whether or not the investment was worth it.
2) Reducing iOS spend because of SKAN
It has been over two and a half years since ATT was introduced, and far too many advertisers and marketers are still limiting their iOS spend. But since it is usually the best-performing platform, this is a big mistake, and you’ll miss tremendous opportunities. Learn SKAN, use the right tools for SKAN, and you’ll be fine.
3) Not hitting SKAN privacy thresholds
To effectively address the challenges of not getting data through SKAN it’s crucial to build scale in each SKAN campaign. Also, having access to modeled data in SKAN Advanced Analytics from Singular helps reconstitute data you used to have with IDFA, like cohorts, and it comes with confidence intervals, so you know how much to trust it.
Read more at ShyftUp's article.