15 of the Best Free Keyword Research Tools in 2020

15 of the Best Free Keyword Research Tools in 2020

This article was contributed by @Shamsudeen Adeshokan!

Are you wondering how to find the best free keyword research tools to improve your SEO strategy? While many consider premium keyword tools as the best in the market, several free keyword tools work incredibly well.

So, I will help you find some of the best keyword research tools that are free for use.

For every successful SEO campaign, it starts with an effective keywords research process. Without keywords, your SEO strategy can be a hit and miss game. Today, there are lots of free keyword research tools that can help you simplify the process.

Some keywords tools offer both free and paid features, while many are entirely free to use. In this post, I give you 15 of the best free keyword research tools you should consider giving a try.

Free doesn't always mean cheap.

Just because these keywords tools offer free access and SEO features don't mean they're not top-notch keywords tools. Although some paid keyword research tools provide more benefits and keyword features, for most SEO tasks, you're good with the free features too.

If you want more SEO features and needs, consider upgrading to their paid plans.

The Top 15 Free Keyword Research Tools for SEO

1. Google keywords Planner

No alt text provided for this image

Arguably, Google Keyword Planner is the most popular, reliable, and widely used best free keywords research tool for marketers of all sizes. Whether you're a beginner, intermediate, or SEO professional, Google keyword planner is one of the top free tools for SEO to try.

Though, from an SEO perspective, the Google keyword tool is built, putting advertisers first. If you want more keyword data, other keywords tools can give you more information. However, one of my favorites features in the Google keyword planner (GKP) is the top of the page bid.

As an affiliate marketer, I use this feature to discover high paying affiliate products. If an advertiser can pay as much as $22 for a click, it shows the commercial intent behind that search query.

2. UberSuggest 

No alt text provided for this image

Ubersuggest is more of complete SEO analysis and content research tool than just a keyword research tool. Unlike Google keyword planner, Ubersuggest provides more from your search than only the numbers.

However, Ubersuggest recently updated to premium. But their pricing is fantastic when compared to similar tools.

And since Neil Patel bought it in 2017 for $120,000, Ubersuggest has gone through lots of upgrades and added features. It offers more keyword research data such as keyword overview, top rank pages, link analysis, social shares, and more.

These features help you gather more information about your target keyword. Also, the top organic rank pages feature is one of my favorites in Ubersuggest. This functionality is useful when evaluating the SEO success of your target keywords.

3. Google Trend

No alt text provided for this image

If you write a lot on evergreen topics, you should use the Google Trends keyword tool regularly. It is because you need to know if a keyword is trending upward or taking a deep dive. Google Trends helps you understand the popularity between keywords over time so that you can make the best marketing decisions.

If your business services or products are seasonal, for example, you can use Google Trends to identify the best time to prepare your content creation, promotion, and marketing strategies.

To learn more about Google Trends and how to make the best use of it, read "How to Use Google Trends to Create SEO-friendly Content That Converts."

4. Keyword In

No alt text provided for this image

Keyword In is, by far, one of the most straightforward free keyword research tools around. You start by inputting your seed keywords and select your match type. You can experiment with the broad, phrase, or exact match type to see the one that provides you with the best possible long-tail keyword variations.

After that, click on the red generate button at the top right of the page to create a list of long-tail keywords.

The basic idea behind keyword In is to generate as many long-tail keywords as possible. Though, at first, you might find this free keyword tool a bit confusing. But as you use it more frequently, you will learn how it works.K

Soolve Keyword Tool

No alt text provided for this image

Soolve, one of the best keyword tools, is a simple and straightforward free keyword research tool to use. For example, if you're optimizing for one of the search engines below, such as Yahoo web search, you should consider giving the software a try.

  • Yahoo searches or Yahoo search engine
  • Bing search engine / Bing searches
  • Google web searches
  • YouTube search engine / YouTube searches
  • Amazon searches / Amazon search engine
  • Wikipedia search engine

This free keyword research tool takes after Google autocomplete to bring you a list of long-tail keywords to optimize your content. As you type in your base keyword, the software provides auto-complete suggestions from a variety of sources, including Wikipedia searches.

Soolve is best for experimenting with different keywords that you can further work on to pick the best for your content marketing and SEO best practices. Therefore, if you're looking for a simple yet efficient keyword research tool, Soolve is one of the best keyword research tools for your SEO campaign.

6. Google Search Console.

No alt text provided for this image

Don't be surprised. Of course, Google search console is not your standard keyword research tool. But if you want to know what keyword is bringing you organic search traffic, keyword position, impression, and more, there is no better free keyword research tool other than Google search console.

Go to the search console on your Chrome browser and choose the website property you want to analyze its search queries from the drop-down menu on the top left corner of your browser.

No alt text provided for this image

From there, you'll see a list of your top-performing search queries, keyword impressions, and the top-ranked pages on your website. This process is useful if you're looking to optimize a page on your website further to rank better in organic search results.

7. WordTracker Scout.

Competitor analysis is one of the best SEO strategies proven to be useful for uncovering hidden or unknown marketing ideas. WordTracker Scout helps you spy on your competitor's page to dig out keywords your competitor used to optimize his web page.

What many keyword research tools do is provide a list of in-depth keyword ideas, but WordTracker scout enables you to find already proven keyword terms you can quickly write content around.

It is a Google Chrome extension that you install on your browser. After installation, visit any webpage you want to uncover keyword data from and click on the "W" icon on your chrome bar.

No alt text provided for this image

Give it a few minutes for the tool to dig through the web page and provide a list of keywords found on the page.

No alt text provided for this image

WordTracker is a high-power free keyword research tool you should start using. I mean this!

Please, read the rest of the article at https://mossmedia.biz/

Shamsudeen Adeshokan

I'm open to freelance writing services for your SEO longform in-depth content for B2b and B2C services.

4 年

Thanks for the share and mention Moss Clement

要查看或添加评论,请登录

社区洞察

其他会员也浏览了