15 Best Email Follow Up Software in India 2024

Managing email follow ups manually can be time-consuming, especially for businesses with high volumes of leads. Fortunately, automated email follow up tools can save time and increase the efficiency of your follow ups by automating repetitive tasks, segmenting contacts, and providing analytics to measure success. This blog introduces you to the Best Email Follow Up Software in India and highlights 15 tools that offer diverse features to help improve your email communication and engagement.

1. Salezshark Connect+

Starting our list is Salezshark Connect+, a powerful platform designed for businesses to automate and enhance follow up emails with ease. Recognized as one of the Best Email Follow Up Software in India, Salezshark Connect+ is tailored to ensure follow up communication is seamless and engaging.

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Features:

• Automated Email Triggers: Set automatic follow ups based on customer behavior or actions.
• Segmentation and Personalization: Allows deep personalization and segmentation for targeted messaging.
• Performance Tracking: Provides detailed analytics on open rates, click-throughs, and engagement.
• Customizable Templates: Offers various pre-designed templates that can be customized to suit different communication needs.

Benefits:

• Enhanced Efficiency: Saves time with automation and allows teams to focus on other tasks.
• Higher Engagement Rates: Personalized messages increase customer engagement and conversion.
• Actionable Insights: Enables data-driven decisions with comprehensive analytics.

Uniqueness:

Salezshark Connect+ stands out for its easy-to-use interface and robust automation, making it a top choice for businesses looking to streamline their email follow ups. This software is also the Best Email Sequencing Software in India.

2. Mailchimp

Mailchimp is a household name in email marketing, but it also serves as an efficient automated email follow up software. With its intuitive platform and a variety of features, Mailchimp is ideal for businesses of all sizes.

Features:

• Multi-Step Campaigns: Automate follow up emails over multiple steps, keeping leads engaged.
• Analytics Dashboard: Access comprehensive data on email performance, audience engagement, and conversion metrics.
• Customer Segmentation: Target specific audiences with personalized email sequences.

Benefits:

• Affordable Plans: Comes with a free version for small teams or individuals.
• Creative Flexibility: Customize templates and design emails that align with your brand.

Uniqueness:

Mailchimp’s adaptability and beginner-friendly interface make it ideal for businesses just starting with automatic email follow up software.

3. ActiveCampaign

ActiveCampaign offers advanced follow up capabilities with powerful automation and personalization. It’s a favorite for companies looking for a more detailed email automation tool.

Features:

• Behavioral Automation: Automatically send emails based on customer actions like signups or clicks.
• Conditional Content: Show different email content based on recipient data, enhancing personalization.
• Deep Analytics: Provides in-depth insights into email engagement, enabling data-driven adjustments.

Benefits:

• Highly Customizable: Tailor email workflows to specific customer journeys.
• Advanced Analytics: Detailed metrics aid in optimizing campaigns for better results.

Uniqueness:

ActiveCampaign’s conditional content and behavioral triggers make it one of the best follow up email tools for targeted marketing.

4. SendinBlue

SendinBlue is unique because it combines email and SMS automation, allowing businesses to engage audiences through multiple channels.

Features:

• Email and SMS Campaigns: Integrates email and SMS for a comprehensive communication strategy.
• Workflow Automation: Set up automatic sequences based on audience actions or times.
• Real-Time Reporting: See email opens, clicks, and more in real time.

Benefits:

• Cost-Effective for SMBs: Affordable plans, ideal for small and mid-sized businesses.
• Enhanced Reach: Multi-channel approach increases reach and engagement.

Uniqueness:

SendinBlue’s SMS feature is a rare addition, providing an extra dimension to email follow up for those seeking free email follow up software that’s budget-friendly. It is also the best email drip campaign software for doing optimum email marketing.

5. Constant Contact

Constant Contact focuses on making email marketing simple, offering easy-to-use follow up tools that help businesses maintain consistent communication with their audience.

Features:

• Automatic Drip Campaigns: Send sequenced follow ups to leads or customers over time.
• Email Template Library: Wide selection of templates tailored to various industries.
• Performance Tracking: Access reports on open rates, clicks, and overall email engagement.

Benefits:

• User-Friendly Interface: Simple design makes it easy for non-technical users.
• Affordability: Offers cost-effective plans with a free trial.

Uniqueness:

Constant Contact’s simplicity makes it one of the Best Email Follow Up Software in India for beginners who want a straightforward tool.

Also Read- How to Write Follow Up Emails After No Response?

6. Drip

Drip is tailored for e-commerce businesses, enabling them to automate follow ups based on customer purchase behavior, abandoned carts, and other e-commerce metrics.

Features:

• Behavioral Triggers: Send follow ups when customers abandon carts or make purchases.
• Segmentation by Purchase Data: Group customers based on spending habits.
• Revenue-Tracking Metrics: Track sales driven by email campaigns.

Benefits:

• E-commerce Focus: Drives engagement and sales for online stores.
• Personalized Content: Sends relevant offers or updates based on shopping habits.

Uniqueness:

Drip’s focus on e-commerce makes it an essential automated email follow up software for online retailers.

7. HubSpot Email Tool

HubSpot’s email tool works seamlessly with its broader suite, making it a powerful choice for companies already using HubSpot’s CRM and marketing tools.

Features:

• Smart Email Sequences: Automatically follow up with leads based on CRM data.
• Real-Time Email Tracking: Get insights on open rates, click-throughs, and engagement.
• Email Personalization: Use CRM data for personalized follow ups.

Benefits:

• Free Option Available: Offers a free version that’s ideal for startups.
• CRM Integration: Streamlined communication and data management.

Uniqueness:

HubSpot’s ecosystem integration makes it a go-to follow up email tool for existing HubSpot users.

8. Klaviyo

Designed for e-commerce, Klaviyo is ideal for brands that want to automate follow ups based on customer actions, improving engagement and revenue.

Features:

• Advanced Segmentation: Organize audiences by shopping behavior, interests, and demographics.
• Personalized Emails: Tailor messages to individual customers based on their data.
• Revenue Metrics: Measure revenue driven by email follow ups.

Benefits:

• Personalization for Sales: Sends relevant content that resonates with customers.
• Improves Conversions: Drives more sales through targeted follow ups.

Uniqueness:

Klaviyo’s specialization in e-commerce makes it one of the Best Email Follow Up Software in India for retail brands.

9. Gmelius

Gmelius is perfect for teams using Gmail, enabling email automation directly within Gmail’s interface.

Features:

• In-Gmail Automation: Create and manage follow ups directly in Gmail.
• Team Collaboration: Share and assign emails within teams.
• Email Tracking: Monitor opens, clicks, and other interactions.

Benefits:

• Seamless Gmail Integration: Works naturally within Gmail for easy use.
• Ideal for Small Teams: Affordable, with collaboration features.

Uniqueness:

Gmelius stands out for its in-Gmail functionality, providing a lightweight, free email follow up software option.

10. Reply.io

Reply(dot)io offers multi-channel outreach with automated email follow ups, making it suitable for outbound sales teams.

Features:

• Email and LinkedIn Sequences: Combine email with LinkedIn outreach.
• Personalization at Scale: Customize each message with placeholders.
• Automated Replies: Detect replies and automatically follow up as needed.

Benefits:

• Multi-Channel Reach: Extends beyond email for broader engagement.
• Efficiency for Sales Teams: Helps SDRs reach more prospects faster.

Uniqueness:

Its LinkedIn integration adds value to this follow up email tool.

11. Zoho Campaigns

Zoho Campaigns is an email marketing solution from Zoho that allows businesses to automate follow up emails and manage large-scale campaigns with ease.

Features:

• Drag-and-Drop Editor: Easily customize email templates without coding.
• Automated Workflows: Create workflows to trigger automatic follow ups based on customer behavior.
• A/B Testing: Test different subject lines and email content for higher engagement.
• Detailed Analytics: Track open rates, click rates, and overall campaign performance.

Benefits:

• Affordable Plans: Zoho Campaigns has budget-friendly options for small to medium-sized businesses.
• CRM Integration: Seamlessly integrates with Zoho CRM for a cohesive experience.

Uniqueness:

Zoho Campaigns’ CRM integration and A/B testing make it ideal for data-driven companies seeking automated email follow up software with detailed insights.

12. Lemlist

Lemlist is known for its personalization options, allowing users to send unique, personalized follow up emails that feel tailored for each recipient.

Features:

• Dynamic Personalization: Add personalized images, text, and links to emails.
• Automated follow ups: Send follow up emails based on customer responses.
• LinkedIn Integration: Combine email follow ups with LinkedIn messaging for multi-channel outreach.
• Advanced Analytics: Track the performance of each email with real-time data.

Benefits:

• Highly Personalized Outreach: Tailor each follow up to increase engagement.
• Flexible Integration: Works well with other marketing platforms.

Uniqueness:

Lemlist’s unique personalization features set it apart as one of the best follow up email tools for those wanting to make a memorable impact.

13. Yesware

Yesware is a follow up email tool designed primarily for sales teams who need a quick, efficient way to track and manage email follow ups directly within Gmail or Outlook.

Features:

• Email Tracking: See who opens and clicks your emails in real-time.
• Automated Sequences: Create email sequences to send follow ups automatically.
• Template Library: Use pre-built templates to craft engaging messages quickly.
• CRM Integration: Syncs with popular CRMs, like Salesforce, for seamless workflow.

Benefits:

• Integrated with Gmail/Outlook: Makes it easy to manage follow ups directly in your inbox.
• Time-Saving Templates: Quickly deploy proven follow up emails without starting from scratch.

Uniqueness:

Yesware’s direct integration with email platforms makes it an excellent choice for sales teams needing automatic email follow up software.

14. Autoklose

Autoklose combines email automation with a comprehensive lead generation database, helping users not only automate follow ups but also find new leads.

Features:

• Email Sequencing: Set up complex sequences to send follow ups automatically.
• Lead Database: Access millions of leads directly within the platform.
• Template Personalization: Customize email templates for targeted follow up.
• Performance Analytics: Monitor success metrics to optimize campaigns.

Benefits:

• Lead Generation Capabilities: Find new leads directly within the software.
• Data-Driven Decisions: Leverage analytics to improve follow up strategy.

Uniqueness:

Autoklose’s built-in lead database makes it a go-to free email follow up software option for those who want both follow up automation and new lead acquisition.

15. Mixmax

Mixmax enhances email follow up efforts by providing users with real-time engagement tracking, making it easy to see which emails perform best and who interacts with them.

Features:

• Real-Time Notifications: Get instant alerts when recipients open or click your emails.
• Scheduled follow ups: Set reminders and automatic follow ups for specific dates.
• Personalized Templates: Easily customize templates for tailored communication.
• Team Collaboration: Allows teams to work together on email campaigns.

Benefits:

• Easy Scheduling: Plan follow ups in advance to keep communication consistent.
• Collaborative Tools: Streamline teamwork for efficient campaign execution.

Uniqueness:

Mixmax’s real-time tracking and scheduling capabilities make it the best follow up email tool for teams needing a user-friendly solution.

Conclusion

With so many options, choosing the Best Email Follow Up Software in India can be challenging, but selecting one that suits your needs can significantly boost your engagement rates. Each software listed offers unique features, from advanced personalization to multi-channel outreach and real-time analytics. By automating follow ups, these tools help businesses save time, improve customer interactions, and drive better results.