15 Best CRM Software for Small Business in India 2024

Managing customer relationships is essential for small businesses looking to grow and succeed in today’s competitive market. Customer Relationship Management (CRM) software helps businesses organize, track, and engage with their customers, boosting sales and improving customer satisfaction. Choosing the best CRM software for small business can make all the difference by offering tools tailored to specific business needs. In this blog, we’ll explore the 15 best CRM software options for small businesses in India in 2024, with a particular focus on their unique features and industry suitability.

Starting with SalezShark Engage CRM, a tool highly recommended for its lead management capabilities and India-focused approach.

1. SalezShark Engage CRM

USP: SalezShark Engage CRM is crafted specifically with Indian small businesses in mind. It offers intuitive lead management, analytics, and an extensive sales forecasting. The software is customizable and helps sales and marketing teams efficiently manage their leads.

Best For: Small to mid-sized businesses across industries like retail, e-commerce, and finance, seeking a flexible and easy-to-use CRM.

SalezShark Engage CRM’s strong lead-nurturing features make it the best CRM software for small business that want to engage customers better and boost their sales pipeline.

2. Zoho CRM

USP: Zoho CRM provides excellent value with affordable pricing, and it offers extensive integrations with other Zoho products. Its tools for automation and analytics are perfect for growing small businesses.

Best For: Startups and small businesses that need a simple yet powerful CRM with options to scale.

Zoho CRM is highly customizable, making it a great fit for businesses that need a scalable solution with robust data management.

3. HubSpot CRM

USP: HubSpot offers a free CRM with powerful inbound marketing tools, including email tracking, pipeline management, and basic reporting.

Best For: Small businesses and startups looking for a cost-effective CRM with essential features.

With HubSpot, businesses can efficiently organize contacts, manage pipelines, and access useful insights to improve customer engagement.

4. Freshsales (by Freshworks)

USP: Freshsales has AI-based lead scoring and sales automation, making it easier to prioritize and convert leads.

Best For: Small businesses focused on lead conversion, especially in industries like tech and e-commerce.

Freshsales is ideal for sales-focused teams looking to streamline lead generation and automate repetitive tasks.

5. Salesforce Essentials

USP: Salesforce Essentials is a simplified version of Salesforce, designed with small businesses in mind, providing core CRM features without overwhelming complexity.

Best For: Small businesses that may grow and eventually require advanced CRM features.

Salesforce Essentials offers a trusted brand experience, delivering essential CRM tools like contact management and reporting.

6. Kapture CRM

USP: Kapture CRM’s strength lies in its mobile-first approach, allowing sales teams to manage interactions on the go, along with features focused on customer support.

Best For: Service-heavy businesses in industries like retail and hospitality.

Kapture CRM’s mobile-friendly features help businesses with customer interactions and real-time communication.

7. LeadSquared

USP: LeadSquared excels at capturing and managing leads from multiple channels and nurturing them through automation.

Best For: Industries like education, healthcare, and finance, where effective lead management is crucial.

LeadSquared’s powerful lead management and automation tools make it one of the best CRM software for small business needs in lead-heavy industries.

8. Agile CRM

USP: Agile CRM combines CRM, marketing automation, and customer support features in one platform, making it budget-friendly.

Best For: Small businesses looking for an all-in-one solution for sales, marketing, and support.

Agile CRM is an affordable option for small businesses needing tools that handle the entire customer journey from lead to support.

9. Bitrix24

USP: Bitrix24 offers CRM with added project management and collaboration tools, making it ideal for small businesses with diverse needs.

Best For: Companies that require CRM, project management, and internal communication in a single solution.

Bitrix24’s versatility makes it the best CRM software for small business needs in project-based work, combining CRM functions with productivity tools.

10. Pipedrive

USP: Pipedrive has a highly visual and user-friendly sales pipeline, making it easier to manage and track sales processes.

Best For: Sales-oriented small businesses needing an easy-to-use, visually engaging CRM.

Pipedrive’s pipeline management is ideal for sales teams wanting an intuitive way to organize and monitor leads and deals.

11. Nimble

USP: Nimble integrates with social media, allowing businesses to manage social interactions and build stronger relationships.

Best For: Small businesses focused on social selling and relationship-based sales.

With Nimble, businesses can track social media interactions and stay updated on customer preferences, ideal for companies with a social sales strategy.

12. Insightly

USP: Insightly combines CRM with project management, allowing small businesses to track customer relationships and project timelines in one platform.

Best For: Service-based businesses that require CRM and project management in one.

Insightly’s integration of CRM and project tracking makes it ideal for managing both customer relationships and service delivery.

13. Copper CRM

USP: Copper CRM integrates with Google Workspace, allowing users to manage contacts and communications seamlessly within the Google ecosystem.

Best For: Small businesses that rely heavily on Google Workspace for day-to-day tasks.

Copper is simple, streamlined, and perfect for teams who use Google tools and need CRM within this ecosystem.

14. Vtiger CRM

USP: Vtiger CRM includes a powerful help desk and automation tools, allowing businesses to automate repetitive tasks and track support tickets.

Best For: Businesses with strong customer support needs, especially those offering subscription-based services.

Vtiger’s help desk and automation make it a practical choice for companies that need to balance sales and customer service.

15. Apptivo CRM

USP: Apptivo CRM offers extensive customization and various business apps, including invoicing and procurement, in one platform.

Best For: Businesses requiring a customizable CRM with additional business management tools.

Apptivo is an excellent choice for businesses that want an all-in-one solution to manage customers and business operations.

Choosing the Right CRM for Your Small Business

The CRM solutions listed here each offer unique features, allowing you to choose the best CRM software for small business based on your industry and specific needs. Starting with SalezShark Engage CRM, which is optimized for the Indian market, businesses can find a powerful lead management tool with customization to meet various requirements.