15 Best CRM For Email Marketing Small Business in India 2025

For small businesses, capturing and managing leads from email marketing is just as important as sending out emails. While email marketing tools help you send campaigns, a CRM Software for Email Marketing Small Business ensures that you track, manage, and convert leads effectively.

The right Best CRM Software for Email Marketing Small Business helps businesses collect email leads, organize customer data, and streamline follow-ups. Instead of losing potential customers in an inbox full of responses, a CRM system captures leads from email forms, landing pages, and website interactions—helping businesses nurture relationships and close more sales.

Here’s a list of the 15 best CRM software in India that help small businesses capture and manage leads from email marketing.

1. SalezShark Engage CRM – The Best CRM Software for Email Marketing Small Business

SalezShark Engage CRM is an intelligent lead management system that ensures businesses never miss a potential customer from their email marketing efforts.

Key Features:

• Lead Capture from Emails & Forms: Automatically collects email leads from campaigns and website forms.
• Lead Tracking: Monitors customer engagement and tracks follow-ups.
• Automated Follow-Ups: Sends reminders for timely responses to leads.
• Custom Sales Pipelines: Helps businesses nurture and convert leads efficiently.
• Integration with Email Marketing Tools: Works with platforms like Mailchimp, HubSpot, and more.

Why Choose SalezShark Engage CRM?

It’s designed for small businesses, making lead tracking easy without requiring technical expertise. SalezShark helps businesses capture leads, track interactions, and close deals faster.

2. HubSpot CRM

HubSpot CRM is a powerful Customer Support CRM Software that helps businesses collect and manage email marketing leads.

Key Features:

• Automatically captures leads from emails, landing pages, and chatbots.
• Tracks every interaction with leads from email campaigns.
• Provides detailed analytics to measure lead quality.

Unique Selling Point: Free plan available with excellent lead tracking tools.

3. Zoho CRM

Zoho CRM is an AI-powered CRM Software for Email Marketing Small Business that helps businesses convert email leads into customers.

Key Features:

• AI-driven lead scoring for prioritizing leads.
• Automatic lead capture from website forms and emails.
• Seamless integration with Zoho Campaigns.

Unique Selling Point: Best for small businesses using Zoho’s ecosystem.

4. Freshsales CRM

Freshsales CRM by Freshworks makes lead tracking from email marketing easy for small businesses.

Key Features:

• AI-based lead scoring.
• Auto-captures leads from email responses.
• Tracks every interaction in a single dashboard.

Unique Selling Point: AI-powered insights help businesses nurture leads more effectively.

5. Salesforce Essentials

Salesforce Essentials is a cloud-based CRM Software for Email Marketing Small Business that helps businesses manage leads efficiently.

Key Features:

• Automatically organizes leads from email campaigns.
• AI-driven analytics to predict lead conversions.
• Multi-channel communication support.

Unique Selling Point: Scalable CRM designed for small businesses.

6. EngageBay CRM

EngageBay offers a complete Email Marketing Small Business CRM Software that captures and nurtures leads.

Key Features:

• Lead scoring and segmentation.
• Automated follow-ups with prospects.
• Contact management with full history tracking.

Unique Selling Point: Affordable for small businesses looking for advanced lead management.

7. Brevo (Formerly Sendinblue CRM)

Brevo helps businesses track and organize leads from email marketing for better conversion rates.

Key Features:

• AI-driven lead tracking.
• Automatic data collection from email responses.
• Smart segmentation for better follow-ups.

Unique Selling Point: Best for businesses looking for personalized lead nurturing.

8. Pipedrive CRM

Pipedrive CRM is a deal-focused CRM Software for Email Marketing Small Business that ensures businesses never lose an email lead.

Key Features:

• Visual sales pipeline for tracking leads.
• Auto-capture of email leads from web forms.
• AI-driven insights for lead conversion.

Unique Selling Point: Simple and intuitive lead tracking interface.

9. Insightly CRM

Insightly is a powerful Best CRM Software for Email Marketing Small Business that integrates lead management with email tracking.

Key Features:

• Lead capture from website forms and emails.
• Automatic reminders for follow-ups.
• Lead segmentation for personalized sales strategies.

Unique Selling Point: Best for small businesses using Google apps.

10. Agile CRM

Agile CRM helps businesses capture and nurture leads from email marketing efforts.

Key Features:

• Auto-capture of email leads.
• Smart follow-up automation.
• Built-in customer journey tracking.

Unique Selling Point: Free plan available with basic lead management features.

11. Mailchimp CRM

Mailchimp’s CRM capabilities help businesses track and nurture leads from email marketing campaigns.

Key Features:

• Lead scoring and segmentation.
• AI-based customer engagement tracking.
• Automated workflow for nurturing leads.

Unique Selling Point: Best for beginners in email marketing lead management.

12. ActiveCampaign CRM

ActiveCampaign CRM tracks, segments, and nurtures leads collected from email campaigns.

Key Features:

• Smart lead capture from emails.
• AI-driven lead scoring.
• Personalized automated follow-ups.

Unique Selling Point: AI-powered automation for small businesses.

13. Keap CRM

Keap helps businesses collect and manage leads from email marketing responses.

Key Features:

• Auto-import of email leads.
• Contact management and pipeline tracking.
• AI-based lead nurturing.

Unique Selling Point: Great for businesses looking for email-based lead tracking.

14. Bitrix24 CRM

Bitrix24 offers a Best CRM Software for Email Marketing Small Business that helps businesses organize and convert leads.

Key Features:

• Automated lead tracking from emails.
• Multi-channel integration (WhatsApp, Facebook, etc.).
• AI-powered sales analytics.

Unique Selling Point: Free plan with unlimited users for lead management.

15. Nimble CRM

Nimble CRM is a smart lead-tracking system for businesses relying on email marketing.

Key Features:

• AI-powered lead insights.
• Smart follow-up tracking.
• Contact enrichment for better targeting.

Unique Selling Point: Best for businesses that use social media and email for lead generation.

Why is CRM Software Important for Capturing Email Marketing Leads?

A Best CRM Software for Email Marketing Small Business is essential because it:

• Captures and organizes leads from email campaigns.
• Tracks every interaction to ensure no lead is lost.
• Automates follow-ups to increase conversion rates.
• Provides insights on lead quality and customer behavior.
• Saves time by managing all leads in one place.

For small businesses, investing in the right CRM Software for Email Marketing Small Business ensures that every email marketing lead is properly tracked, nurtured, and converted into a customer. Choose one from this list to streamline your business growth.