The 15 Best Content Creation Tools in 2018

Creating high-quality content on a regular basis isn’t always easy, especially if you’re on a restricted budget. Fortunately, there are plenty of tools out there that simplify the process.

The following 15 tools are a great place to start for any content marketer aiming to deliver various types of content to their audience.

Giphy

According to Twitter, tweets with GIFs generate six times more engagement than basic text updates. With the Giphy Chrome extension, you can access hundreds of thousands of animated GIFs, ready for sharing with your Twitter and Facebook followers.

Momus Meme Studio

Like GIFs, memes are one of the most shareable content formats on social media. This popular tool offers impressive graphics and fonts, helping you create personalized messages to share with your social media followers.

Easel.ly

Sometimes, a simple infographic is the best way to get your point across. Easel.ly provides many customizable templates to suit your brand’s message. Just choose a template, enter the relevant data, and within minutes you’ll have a professional-looking infographic to share with the world.

SurveyMonkey

This survey creator offers various tools to help you survey your audience and then analyze the results. With the premium plan, you get access to over 180 survey templates covering a range of topics and industries. Customize your survey with appropriate colors and text, and then distribute it via email, social media, or directly from the SurveyMonkey platform.

Qzzr

If you’re looking for a fun alternative to surveys, try Qzzr, a user-friendly quiz creation tool. Simply create your own quiz, embed it on your website or social media channels, and track the results. It’s great for increasing audience engagement and gaining insights into your target market.

Snappa

Various studies have shown that visual content boosts audience engagement. According to BuzzSumo, Facebook posts with images see 2.3 times more engagement than those without2.

Snappa gives you access to various images, icons, and graphical elements to repurpose for your own use. Use your finished image for social media posts, Facebook headers, email content, display ads, and more.

Canva

Canva is a good alternative to Snappa that makes it easy to create professional-looking images and graphics when you don’t have the luxury of hiring a graphic designer. Its drag-and-drop approach makes it easy for anyone to create attractive visuals in minutes.

Pixabay

With over 1.2 million stock photos, illustrations, and vectors, Pixabay is another great tool to visually enhance your next piece of content. All the images are royalty-free, so you can use them without attribution for commercial purposes.

Wideo

Wideo helps you create professional-looking animated presentations in no time. Use their templates or upload you own images and music to create your own explainer or how-to videos to share online.

RawShorts

Another great tool for creating explainer videos, RawShorts offers a large selection of pre-built animated scenes, backgrounds, and characters. Modify each element to suit your brand’s message, then easily share the finished video on social media or embed it on your website.

ThingLink

If you want to make an image or infographic clickable, this tool is for you. Once you’ve uploaded your image, you can add icons that appear when users hover over the image. From these icons, users can visit links, read extra content, or even watch a video.

HubSpot’s Blog Topic Generator

Need some content inspiration? With HubSpot’s Blog Topic Generator, simply enter a few keywords relevant to your industry, and the tool will automatically generate title ideas for you. The titles don’t come out perfectly every time, but they’ll get you thinking about new ways to approach topics.

Haiku Deck

Developed specifically for the iPad, Haiku Deck is a presentation creation tool that comes with instant access to millions of photos from the Creative Commons license. Choose a theme, add images, and insert text and graphics. Then embed the finished presentation on your website, post it to social media, or use it within an email.

GetResponse

GetResponse is simply one of the best tools for creating professional email marketing campaigns and landing pages. Its basic plan gives you unlimited email marketing, autoresponders, and a landing page that can accommodate up to 1,000 visitors per month. Pre-built templates, with a drag-and-drop editor make it easy to create customized emails. Its comprehensive analytics reports will then monitor every campaign.

Word2CleanHTML

When you paste a text file into your content management system, various formatting issues can crop up in your HTML code. Word2CleanHTML can fix all these issues. Simply paste your draft into the tool, click a button, and it will turn it into well-formatted HTML that you can paste directly into a web page.

Are You Consistently Engaging?

The tools in this list will help you create content, but it’s up to you to control the quality of that content. If you focus on your audience’s needs and challenges, you’ll generate more powerful content that engages your audience and presents a more consistent brand image.