15 Benefits of Using WhatsApp for Business- 2022 (Updated)

15 Benefits of Using WhatsApp for Business

Considering using WhatsApp Business, but wondering if it’s worth it? Integrating WhatsApp with your existing marketing and customer support tools is a big step. So it’s only normal to want to know what you’re getting out of it before jumping in.?

Lets talk about the top benefits of using WhatsApp Business for small to big businesses.

1. Already the most popular messaging app

Over two billion people?already use WhatsApp, which makes it a market leader in instant messaging apps.

Available in most countries (180), almost everyone in India, Brazil, Argentina, South Africa, Malaysia, Colombia, Turkey, Spain, Indonesia, Nigeria, and Kenya is a WhatsApp user. It’s also gaining traction in France, Germany, the United States, and Italy.?

WhatsApp’s popularity is in part due to it being completely free for consumers and substituting SMS and phone calls, both paid. That makes it great for keeping in touch with family and friends abroad. They only need a phone number to get started and the app is intuitive to use.?

In short, there are no barriers for end users and if you decide to use WhatsApp Business, your audience is already there.

2. Reach people anytime, anywhere

WhatsApp for business is a real-time communication channel. While people often put off reading emails, they usually check incoming messages right away, even on the go.?80%?of WhatsApp messages are read in the first five minutes. This gives you a much larger time window to send marketing messages. In fact, WhatsApp messages get an unbeatable?98% open rate and 45-60% click rate.?

3. Private and personalized

Direct messaging is great for tailored offers and individual customer service. You can send personal account credentials, order updates, and provide assistance in a safe, one-on-one chat.

You can ask questions to make precise product recommendations, unlike on-site upsell widgets. The WhatsApp Business API also connects to your CRM, enabling you to use customer insights to customize your communication.?

4. Secure and trustworthy?

Users enjoy the fact that all WhatsApp chats are encrypted. From a business point of view, it’s secure enough to exchange sensitive information like password resets.?

Also, all WhatsApp business accounts go through obligatory authentication to give customers peace of mind. This applies to both companies using the WhatsApp Business app and the API.?Through the API, you can apply for the?WhatsApp green tick?as well, an official account symbol for extra reassurance.?

5. Automate responses to customer queries

WhatsApp offers automations and canned responses to speed up your customer support process and lessen your workload. You can set away messages or quick replies to FAQs.?

Taking a step further, you can automate an onboarding sequence to introduce your service to new customers or gather feedback.

6. Send more relevant marketing messages

WhatsApp for business offers almost limitless possibilities for engagement. Outbound announcements (notifications), two-step authentication, reminders, status updates are just some of the messages you can send. Instead of sending too many emails, you can add WhatsApp to your mix so customers don’t feel flooded. And sometimes an instant message update is more timely and convenient.

Want to continue reading? Go and read the full article:?SendinBlue

Article Credit: Sendinblue

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