$146MM DTC startup

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In this newsletter update:

???The $146 million DTC startup making a better work boot for tradespeople

?? Brunt Workwear & Similar Brands?

Brunt Workwear is a DTC brand selling high-quality work boots for tradespeople. Here's what you need to know about their growth and success:

• Brunt Workwear is a four-year-old startup focused on creating the perfect boots for the 23.5 million tradespeople working in construction, manufacturing, warehousing, mining, and waste services that require a high-quality pair of work boots to do their jobs.
• Brunt Founder Eric Girourad launched a weekly podcast in 2021 called Bucket Talk that is directed at tradespeople. The podcast has helped the brand have a direct connection with customers and better serve their needs.
• Unlike some of the legacy players in the space, Girourad has leaned on new technology to make Brunt's boots even more comfortable. Brunt is known for their "Cush'n" insole made of memory foam cushioning.?
• Brunt is profitable and on track to generate $146 million in revenue this year. Partnerships with retailers like Berey Bros, Blain's Farm & Fleet, and Blue Collar Workwear have helped them grow and scale faster.

Brunt Workwear & Similar Brands

Brunt Workwear

BRUNT Workwear

Charm Growth Score?: 93.0

BRUNT builds the tools you wear at a price you can afford. By selling direct to you online we offer a premium work boot for a much lower price– no B.S.

Red Wing Heritage

Red Wing Shoe Co.

Charm Growth Score?: 88.0

Premium safety and heritage footwear, based in?Red Wing, Minnesota. Handcrafted Leather Boots, Footwear & Accessories. USA Made.

Timberland

添柏岚

Charm Growth Score?: 86.3

Timberland is Built for the Bold. We inspire and equip adventurers to get outside, work hard and move the world forward.

KEEN

KEEN

Charm Growth Score?: 83.0

Comfortable, durable & sustainable KEEN? shoes. PFAS Free. No forever chemicals. Boots, sneakers & sandals for hiking, everyday casual, work & adventure.

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The Charm Team