1450 Sports Enthusiasts & More than 12 Brands - #BSC17
Vikash Singh
Director Of Growth @Flipkart - Central Platform & Flipkart Minutes | Ex GM Growth @Paytm | All things Marketing & Growth | OIR at GrowthX
Sportzify as a company wants to make playing any Sport easy & fun. From past 2 years, we are trying our best to create an on-ground engagement platform for localized Sports Industry.
Our aim of introducing big Sports entity like Bangalore Sports Carnival 2017 was to make the localized sport look glamorous. The whole vision behind it was to provide a platform to Sports enthusiasts of Bangalore where they can relish their childhood dream of becoming the next big sports star of India. Believe it or not almost everyone in their early age had a dream of representing the country in any sport. Due to some or the other reason, many of us couldn’t continue playing. Our moto was to provide a Sports Extravaganza to such people who want to showcase their skillset, want to compete and be known as the best player or best team in the city.
Bangalore Sports Carnival 2017 was a month long Sports extravaganza for all the Sports enthusiasts of Bangalore. 4 Sports (Cricket, Football, Badminton, Table Tennis) & 1 Running Event - Beat The Heat in one single location across 4 weekends.
The teaser below will provide you a better understanding of Bangalore Sports Carnival 2017.
On the other hand, we wanted to extend this platform to several brands who have a similar target audience of Corporates between the age group of 26 to 38. Not all brands can be a part of IPL or any other Sports leagues. Sportzify became a platform for all these brands to showcase their product and services and leverage the low hanging fruit of branding through localized glamorous Sports entities.
In the past 2 years, we have worked with more than 25 such brands and gave them adequate marketing, branding with highly directed campaigns around their company. We never allow any selling during any of our sports events. The main reason is our vision. We are customer first company and we don’t want our sports enthusiasts to feel that we are trying to sell different things to them with least focus on the Sports activities. Our team has a unique way of placing different brands in the most subtle way with different campaigns around several sporting themes.
Some Data Points of BSC17:
- Bangalore Sports Carnival 2017 saw a participation of more than 1450 Sports enthusiasts.
- For the first time, we saw the Women Participation going over 35%
- More than 100 Corporates registered across different Sports.
- BSC17 saw more than 12 brands coming onboard as Sponsors & Partners.
- We saw brands from different sectors coming onboard for their marketing & branding campaigns. Hospital, FMCG products, Food Tech Startup, Builder, Fitness Products, Big MNC Sports Company, Health drinks etc. were a part of BSC17.
- Several campaigns like Passion For Sports, Relive Your Childhood Dream was a great success.
- Reachability on the online platform went more than 10 Lakh over a span of 1.5 months.
- We provided an offline branding across several Sports Arenas of Bangalore with some of them receiving a footfall of more than 2500 on the weekend.
- Every single participant of the tournament was given an exclusive BSC T-Shirt with Title & Associate Sponsor's logos on it
If you were there at any of the Sports tournament then you might see yourself in the video. If you missed a chance of Participating then we have got a video for you. Checkout the glimpses of Bangalore Sports Carnival. Don’t miss the last 20 sec of the video which will tell you about our next Big Sports Entity with one of the best concept you have ever heard before.
Munimji ERP Software | The Garment Specialist ERP Since 1991
7 年All the best