Looking back on my 14 years in digital marketing, it's been a wild ride! From the fast-paced world of online sales to the more strategic side of building customer trust, it's been fascinating to see how marketing works across different industries.
Here are some key things I've learned:
- Know Your Audience: People buy things for different reasons depending on the product. For example, parents deciding which college/university is better for their children care about the track record, while first-time car buyers might choose a brand based on emotions. Crafting messages that speak to these specific triggers is crucial.
- Attention Spans are Shrinking: Long-winded content isn't the way to go anymore. Today's audiences are busy, so short, engaging videos on platforms like TikTok and Instagram Reels are a great way to grab attention and get your message across. As they say "Show, don't tell"
- Data is Important, But Not Everything: Numbers matter in marketing, but they don't tell the whole story. Sometimes you need to look beyond the data and understand the human side of things. This helps us course-correct and keep improving.
- Collaboration is Key: Marketing doesn't happen in a vacuum. The best digital marketing relies on teamwork with other departments like sales, design, customer service, and product development. By working together, we get a complete picture of the customer journey and can come up with even better ideas.
- Never Stop Learning: Digital marketing is constantly evolving. From new technologies to changing consumer preferences and algorithms, staying up-to-date is essential.
This is just a glimpse of what I've learned over the years. What are some of the biggest lessons you've learned in your marketing journey? Let's keep the conversation going!
