14 Things to Include for Your Organic Search Visibility

Optimizing your website for organic search visibility can be one of the best and most cost effective ways to drive more targeted traffic to your website. However, it can be quite tricky to get right, so here are 14 things Cansoft team came up with to improve your organic search visibility.

1. Title Tag:One of the most important things you can do to optimize your organic search visibility is to include a relevant title tag on your website. Make sure that the title tag exchanges text with the search term clients will be using to find your website, and include the search term in the title tag for maximum SEO benefit.

2. Site Description:Site descriptions are also one of the top things to include on your website. This will allow you to describe to the search engines what your business does in a way that they can understand. And again, include the search term clients will be using to find your business, and include the search term in the description tag for maximum SEO advantage.

3. Headers:Headers include the main title heading of your page and then either side of the page that include the name of your company. Again, include the search term in these headers for maximum SEO benefit.

4. Meta tags:Even though meta tags are no longer considered a ranking factor by many, it is still important to include the meta tag descriptions for the search engines. If you do not know how to include meta tags on your own, consider hiring a professional to assist you.

5. Alt tags:Alt tags are one of the most important things to consider when optimizing your website. Because the search engines cannot determine what an image is, they look for alt tags to help them out. If you include the alt tags for your images, not only will your site benefit from the search engines perspective, you will also be helping the visually impaired by making their life easier.

6. Headers:Headers include the main title heading of your page and then either side of the page that include the name of your company. Again, include the search term in the headers for maximum SEO benefit.

7. Page Size:P file sizes are another important factor to consider when optimizing your site. The total size of your web page is used as one of the file size analysis tools by the search engines to determine your page importance. In fact, the search engines guarantee that file size is not the only criteria for page ranking, they also want to see your web site well laid out and user friendly, which is where a larger page size good.

8. Use of Flash:Many search engines are not able to read and index flash and it is highly recommended that you use flash sparingly and where ever possible have an XML sitemap.

9. Concentrating too much on Meta tags:Like keywords, meta tags are not the be all and end all of search engine optimization. They are to be considered a compliment and not a super significant factor.

10. Meaningless blog commenting:Google does not like pointless blogging just for the sake of getting back links or traffic. You will need to make sure that the blog you are commenting on is relevant to your site and is keyword heavy.

11. Link farms:If you are found to have set up a link farm you will be punished and your website rank will plummet, especially so if you were involved with "cramming" which means adding lots of links to a site just for the sake of cross page content.

12. Duplicate content:Make sure that the content on your site is not duplicated from anywhere else or it will not appear natural. Search engines love natural looking content and would ignore sites with duplicate content. If you regularly update your site the search engines will eventually rank you accordingly.

13. Use of too many images:Many used to be able to load the page and see the images they were after and then add the actual text and it was usually pretty good. However, all this has changed for good and the search engines will penalize you if you have a website full of images and forget to add the text that actually follows through with the image. It should be added that a human visitor may take 2 or 3 seconds for seeing the entire site and even more if they do not immediately understand the content. It is important that the images are also named or at least have correct descriptive names.

14. Text that is not relevant:Do not add content that is not relevant to the topic or it will appear to be spam. It should be original and descriptive of the page it is linked to. In addition, it should also be original enough that it cannot be found on any other post on the internet.