14 Strategies for Generating Real Estate Leads and Conversions ??

Generating leads is the lifeblood of any successful real estate business. Even with the wealth of information available online, many realtors still rely on outdated methods like door-knocking. Real estate can be a feast-or-famine industry, so having a full pipeline of leads is crucial for success.

Here, I’ll share 14 proven strategies to help you generate high-quality real estate leads today. Let’s dive in!

1. Use Facebook Lead Generation Ads ??

Facebook lead-generation ads are a powerful tool for capturing leads without directing users away from the platform. These ads include easy-to-fill forms that users can complete directly on Facebook, reducing friction and increasing conversion rates.

How to Do It:

• Create Captivating Content: Use engaging videos or images to grab attention. For example, the Corcoran Group uses short, persuasive copy with a direct call to action.
• Simplify Forms: Keep your forms short, ideally with five fields or less. For instance, Realestatebees increased their lead capture conversion rate from 3% to 11% by shortening their form.

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2. Create Video Testimonials for Social Proof ??

Video testimonials are highly effective in building credibility. They showcase real customer experiences, which can significantly influence potential clients' decisions.

Steps to Get Started:

• Collect Testimonials Early: Ask for testimonials when clients are happiest, such as right after moving into their new home.
• Offer Incentives: Encourage clients to provide testimonials by offering a closing gift or conducting a brief interview about their experience.

3. Ask for Referrals from Past Clients ??

Referrals are gold. They’re less expensive to acquire and tend to stay with you longer. Yet, most clients won’t refer others unless you ask them directly.

How to Do It:

• Just Ask: Send a simple, friendly email requesting referrals.

Here’s a script:

Hi [Name],

Congrats again on the home sale! I really enjoyed working with you and would love to work with more people like you. If you know anyone looking for real estate advice, please let me know. I’m always happy to help.

Best,

[Your Name]

• Choose the Right Time: Ask for referrals when clients are in a positive mood, like after closing a deal.

4. Launch a Referral Campaign ??

Enhance your referral efforts by running a formal referral campaign. Offer incentives to past clients for referring friends and colleagues.

How to Set It Up:

• Offer Attractive Gifts: Give gift cards or welcome home gifts for successful referrals.
• Promote Your Program: Use email signatures, newsletters, and social media to spread the word.
• Remind Regularly: Mention your referral program in birthday emails, anniversary emails, and other communications.

5. Start a Blog and Attract SEO Traffic ??

Blogging is a fantastic way to drive organic traffic to your site. A well-optimized blog can rank high on Google, bringing more visitors and potential leads.

Key Strategies:

• Create Valuable Content: Write about topics that interest your audience, like market trends or home-buying tips.
• Use CTAs: Include calls to action in your posts to convert readers into leads. Offer lead magnets or gated content to capture contact details.

6. Start a Real Estate Podcast ???

Podcasts are growing in popularity because they’re easy to consume and create. People can listen while doing other activities, making them a great way to share information and generate leads.

How to Begin:

• Choose Relevant Topics: Focus on trending real estate topics or local market insights.
• Include CTAs: Encourage listeners to subscribe to your email list or contact you for more information.
• Promote Your Podcast: Share episodes on social media and invite guests with large followings to increase reach.

7. Create Beautiful Contact Forms ??

Your website should have attractive, easy-to-use contact forms. These forms help you qualify visitors and capture their information.

Tips for Effective Forms:

• Keep It Simple: Use short, clear forms with essential fields only.
• Place Them Strategically: Include forms on property pages and your homepage to capture interest from various points.

8. Invest in a Customer Relationship Management (CRM) Tool ??

A CRM tool is essential for managing relationships and tracking leads. It helps you organize contacts, automate follow-ups, and ensure no lead slips through the cracks.

Benefits:

• Personalized Follow-Ups: Send targeted messages based on lead behavior and preferences.
• Lead Tracking: Monitor the status of each lead and follow up appropriately.

9. Speak at Conferences, Meetups, and Events ??

Public speaking boosts your personal brand and credibility. Focus on events where your target audience is present to maximize your impact.

How to Leverage Speaking Engagements:

• Choose the Right Events: Participate in conferences and meetups that attract your ideal clients.
• Organize Webinars: Host online events with industry experts to collect leads through registrations.

10. Send Out Personalized ‘Thank You’ Postcards ??

In a digital age, a handwritten thank you card stands out. Send personalized postcards to new clients, those who’ve closed deals, and even warm leads.

How to Do It:

• Use Services: Platforms like thanks.io make it easy to send thank you postcards at a low cost.
• Add a Personal Touch: Include a handwritten note to make it more personal and impactful.

11. Do Circle Prospecting Plus Automated Follow-Ups ??

Circle prospecting involves contacting people in a specific area around your listings. This method is more targeted than traditional cold calling.

Steps to Implement:

• Personalize Your Pitch: Tailor your message to make it relevant to the recipient’s location.
• Automate Outreach: Use tools like RedX Geo Leads for automated dialing and follow-ups then run a drip email sequence with GetResponse.
• Follow Up Strategically: Plan multiple follow-ups to stay on prospects’ radar.

Editor’s Note: See how simple it is to create an autoresponder if you’re using GetResponse.

Related Reads:

• Real Estate Email Marketing: A Comprehensive Guide
• 6 Real Estate Landing Pages to Inspire Your Own

12. Guest Blog on Authoritative Websites ??

Guest blogging increases your online presence and brings high-quality traffic to your site. It’s an excellent strategy for new agents looking to establish credibility.

How to Start:

• Find Authoritative Sites: Look for local publications or real estate blogs that your target audience reads.
• Offer Valuable Content: Write insightful articles that showcase your expertise.
• Include a Strong Author Bio: Use your bio to highlight your services and link back to your website.

13. Work Expired Listings ??

Expired listings are prime opportunities for generating leads. Many agents cold call these owners, but you can stand out with a more refined approach.

How to Approach:

• Focus on Value: Understand why the listing expired and explain how you can do better.
• Practice Your Pitch: Use natural, practiced scripts to handle objections smoothly.
• Use Multi-Channel Marketing: Combine calls with direct mail, email, and ads for a comprehensive strategy.

14. Become a Source of Local Real Estate Investing Advice ??

Position yourself as a knowledgeable advisor for local real estate investors. Engage with them online and offline to build trust and generate leads.

How to Establish Yourself:

• Join Online Communities: Participate in forums like Reddit and BiggerPockets to share your expertise.
• Attend Local Events: Network at real estate investing events to meet potential clients.
• Share Market Insights: Regularly update your blog or social media with local market information to attract investors.

Conclusion ??

Implementing these strategies will help you build a robust pipeline of high-quality real estate leads. Whether through online tactics like blogging and Facebook ads or offline methods like public speaking and personalized postcards, you can attract and retain clients by providing value and maintaining strong relationships. Start using these tips today to see your real estate business thrive.

Affiliate Disclaimer: Please note that some of the links in this article may contain affiliate links, which means I may earn a commission if you click on the link and make a purchase. However, rest assured that these are products or services that I have personally used or have thoroughly researched, and I recommend them because they are beneficial for generating real estate leads. Your support through these affiliate links helps me continue to provide valuable content to help you succeed in your real estate endeavors. Thank you for your support!