14 Days to Go & Two Days of Powerhouse Sessions Revealed!
Get ready to secure your seats because the Scale UK Event 2024 is just around the corner! We're thrilled to unveil a powerhouse two-day schedule and speaker list that promise to deliver an exceptional experience for all attendees.?
??? Mark your calendar
Date: 6-7 November 2024
Venue: The One & Only.... Oval Cricket Ground, London SE11
Ticket Prices: ￡199 until 1st November - ￡299 after! (price includes coffee, lunch, networking drinks and day 1 after party)
?? Spotlight on Speakers & Sessions
As an attendee of SCALE UK 2024 you'll have access to world-class speakers, and a two-day schedule with hyper-focused content for the UK market including keynote sessions, guest panels and round table sessions where you lead the conversation and expert-led breakout workshops.?
The event will address the unique needs and challenges faced by property managers of multi-unit (10+) rental portfolios and offer practical solutions to streamline operations, scale your business and drive revenue, navigate the introduction of regulations and tax changes, plus you'll hear from successful operators who have been through exit and merger scenarios.
?? Wednesday 6 November
08:30 – 10:00: Registration, Coffee, Tea & Networking
10:00 – 11:30: Round Table Discussion - Is The UK Ripe for Scaling Short-Term Rentals?
We kick things off with a roundtable discussion designed to help you get to know others in a small intimate setting, share experiences and focus on the current situation of short-term rentals in the UK.
11:30 – 12:00: Coffee Break & Networking
12:00 – 12:30: Focus Session - Unveiling The Data
A deep dive into booking trends in the UK Short Term Rental market. What are the lessons learned from 2024 and how can we use data to optimise performance?
Speaker: Sally Henry , Key Data
12:00 – 12:30: Focus Session - Not Just Direct Bookings: Improve Guest Experience via Your Website
In this workshop, discover how your STR website can be designed to enhance your guests’ experience at every stage of their journey, from the moment of booking to check-out, and beyond.
Speaker: Andrew Díaz , Avantio
12:30 – 13:00: Focus Session - How to Begin Communicating Your STR Sustainability Efforts
Join Amit Bhatia from EnviroRental as he shares some unmissable tips to help your STR company start its? journey towards a more sustainable path.
12:30 – 13:30: Panel Session - Regulations: Sink or Swim
Join Jessica Gillingham ( Abode Worldwide ), Fiona Campbell ( Association of Scotland's Self-Caterers ), Alistair Handyside MBE ( PASC UK ) and Jamie Miles ( Anglesey Holiday Lettings ) as they explore the current and pending STR regulations and restrictions across England, Scotland and Wales.
13:30 – 15:00: Lunch Break & Networking
15:00 – 15:30: Panel Session - Young Guns - The Rising Stars of STR
Industry veteran, Richard Vaughton , introduces the next generation of short-term rental property managers in the UK and drills down on how operations are changing with a younger generation.
Speakers: Corin Craig Jackson ( The Jacksonheim Property Group ), Freeman Richards ( BrightWorks Property ) and Josh Guest - Short Term Rentals Expert ( Guest Homes Ltd )
15:00 – 15:30: Focus Session - Capital Allowances & Short Term Rentals (Al Shaw, Rich Hier, Elect Capital Allowances)
Allan Shaw and Richard Hier of Elect Capital Allowances will be dicussing the soon to be abolished tax regime for Short Term Rentals and why it is imperative that you take advantage of the tax relief available before the opportunity has gone forever.
15:00 – 15:30: Focus Session - Mindfulness Skills to Overcome Overwhelm
Daily demands in the STR industry can lead to ineffective work habits, failure to progress, and even burnout. In this workshop, you’ll learn mindfulness techniques that overcome overwhelm with the aim to help you regain professional power.
Speaker: Oliver Stern - Wheelhouse
15:30 – 16:00: Panel Session - OTA, Tech & Data - 2025 Insights
Explore the latest trends in tech, challenges ahead, and opportunities in the OTA space, focusing on how data-driven insights are reshaping industries.
Speakers: James Kinnersly ( AirDNA ), Steven Gill ( Booking.com ), Luca Zambello ( Jurny )
15:30 – 16:00: Focus Session - Eye-Popping Revenue Performance
Join John An from TechTape as he discusses the shifting strategies and key considerations necessary to achieving jaw-dropping revenue results.
15:30 – 16:00: Focus Session - Effective Operations: Why Some Businesses Thrive
Join Agnieszka Sudek from Breezeway as she reveals the surprising home amenities causing the most headaches —and why thorough inspections aren’t just optional but the secret weapon for operational efficiency.
16:00 – 16:30: Focus Session - Navigating the Tech Maze
Are you ready to upgrade your STR business technologies but don’t know where to start? Jamie Miles will share the lessons learned from a year-long journey to overhaul the tech stack for Anglesey Holiday Lettings , including their PMS, web integration, APIs, SEO development, dynamic pricing tools, operational software, and guest experience technologies.
16:30 – 18:00: Sponsored Drinks & Networking
18:30 – 20:30: Networking Event - Be Our Guest(y): Exclusive Happy Hour After Party
Join Guesty , AutoRank , Chekin , and PriceLabs for an exciting evening in London, just minutes from the SCALE UK venue.
?? Thursday 7 November
09:00 – 10:00: Coffee, Tea & Networking
10:00 – 10:30: Focus Session - Rental Crossroads? Churn, Change or Collapse?
Join Richard Vaughton from YES Consulting as he explores whether the rapid growth of short-term rental properties is sustainable in a post-COVID world and how government changes to FHL rules might impact the industry. We'll discuss the potential decline of agencies, evolving relationships with property owners, and the critical metrics needed to survive and thrive in this shifting landscape.
10:30 – 11:00: Focus Session - Triple Your Conversions With Stories
When you wrap a story around something (anything), its value increases ten-fold. In this engaging session, professional storyteller Neely Khan will talk you through the ins-and-out of storytelling for more direct bookings, every time.
11:00 – 11:30: Focus Session - From Operator to Owner: Maximising Cash Flow with Aparthotels
This session will show experienced operators how to transition from rent-to-rent or property management to owning Aparthotels, unlocking sustainable cash flow and long-term equity. Learn how to use your current income to acquire and transform Aparthotel assets, creating a profitable, scalable, and asset-backed business. Perfect for those ready to elevate their strategy and build lasting wealth.
Speaker: Mark Winship - Gateway Accommodation
11:00 – 11:30: Focus Session - The Cherry on the Cake: Making the Most of Your Investment
Highlighting the benefits and importance of furnishing your property to appeal to your target audience. Ensuring you have the right set-up from day one could improve your ROI and your occupancy rates, ultimately removing the stress of void periods and re-advertising costs.
Speaker: Peter Baker - Your Property Furnished
11:00 – 11:30: How Can You Optimise Your Listings to Ensure a Better Direct Conversion Rate?
Learn how to optimise your website user experience and maximise your conversion rates (and profit margins) via direct bookings, by implementing effective SEO techniques.
Speaker: Rebecca Ward - Simply Owners
11:30 – 12:00: Coffee Break & Networking
12:00 – 12:30: Panel Session - Getting it Right: Real-Life Acquisition and Exit Stories
Learn the stories of one huge UK operator which has purchased several companies across the UK and three property managers who successfully sold their rental businesses in England, Scotland and Cyprus.
Speakers: Dale Smith ( Host & Stay ), Lisa Roads ( The Holiday Property Coach ), Jane Mack (Jane Mack Consulting), Simon Tolson (STR Advisor)
12:30 – 13:00: Panel Session - Revenue Management: Art or Science?
This session explores the minefield of revenue management, questioning whether it is an art or science. Our panel will delve into the roles that both quantitative data-drive analytics and creative intuitive decision-making have on optimising your rental revenue.
Speakers: John An ( TechTape ), Siana Vesselinova ( PriceLabs ), Matthew Loney ( Xplorie ) and Bart-Jan Leyts ( Otamiser )
12:30 – 13:00: Focus Session - How The Right Video Strategy Drives Conversion
This session will leave you equipped with the knowledge and steps to effectively activate a video marketing strategy, ready for you to implement into your marketing mix.
Speaker: Holly Phillips - For Digital Sakes
12:30 – 13:00: Panel Session - Can Social Media Really Drive Direct Bookings?
Join social media sceptic Damian Sheridan as he poses some tough questions to the advocates who say they are reaping the rewards of social engagement on Instagram, Facebook and WhatsApp. Can they persuade us that it’s really worth our time and effort?
Speakers: Daniela Derin ( Skol Apartments Marbella ), Silvia Montini ( Charmstay & Dormoa.com ) and Mark Simpson ( Boostly )
13:30 – 15:00: Lunch Break & Networking
15:00 – 16:00: Roundtable discussion: One Voice: Uniting the STR Industry
Our penultimate session is an hour-long conversation with peers where we reflect on what we have learned over the course of the last two days and explore ways in which we can all become industry advocates, uniting together to create a single voice to fight for fair regulations in the UK.
16:00 – 16:30: Focus Session - Advocacy in Action: Strengthening the UK's STR Industry
Two of the leading industry advocates, Fiona Campbell and Alistair Handyside MBE , will share their thoughts on exactly why we all need to join forces and fight for the rights of all short-term rental operators across the UK. Moderated by Steve Taggert - My Getaways .
Seats are filling up fast and ticket prices go up to ￡299 on the 1st of November!
Don’t miss the chance to experience two full days of actionable insights and network with the best of the UK industry for just ￡199.?
Secure your spot today! https://uk.scalerentals.show/tickets/